Ready to shift from survival mode to a life of purpose? Discover how entrepreneurs can break free from constant hustle and move toward self-fulfillment.

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Many entrepreneurs start out in “survival mode,” driven by a need to achieve financial security and stability. However, as their businesses grow, staying in this mindset can limit personal and professional growth. This article delves into the importance of shifting from mere survival to self-fulfillment. By prioritizing time and lifestyle, embracing self-reflection, and recognizing different stages of personal and business growth, entrepreneurs can move toward a life enriched with purpose and balance. The journey isn’t about a constant hustle—it’s about finding meaningful contributions and joy in the process.

Transform your organization by fostering a culture of accountability! Discover how to enhance problem-solving, improve lead response times, and create an environment where every employee thrives.

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In this episode, the hosts explore the vital elements of creating a culture of accountability and problem-solving within organizations. They stress the significance of shifting away from a blame-focused environment to one that encourages open communication and collaboration. The discussion includes practical strategies such as documenting processes to clarify roles, implementing redundancies to prevent task oversights, and investing in employee training to enhance problem-solving skills.

The hosts also highlight the urgency of responding to leads promptly, as timely engagement can dramatically increase conversion rates. They discuss the necessity of utilizing technology and setting clear response benchmarks to improve customer interactions. The episode serves as a comprehensive guide for leaders looking to enhance their business operations through a culture that prioritizes accountability and responsiveness.

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From $0 to a 7-figure real estate tech company—how did Jesse and Kevin, the co-founders of Pebble CRM, achieve such rapid success? Discover their journey and the secrets behind their land investing achievements and powerful CRM innovations.

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In an inspiring journey from zero to millionaire status, Jesse and Kevin, co-founders of Pebble CRM, share the strategic moves that helped them scale their land investing business and build one of real estate’s fastest-growing CRM platforms. Starting from their own challenges in managing land investments, they turned obstacles into an opportunity, creating Pebble CRM to address common inefficiencies and enable better deal management.

The duo reveals the behind-the-scenes strategies that made Pebble CRM a game-changer, from effective lead management to deal automation. They also discuss how they built and scaled their SaaS business during the pandemic, adapting to global challenges while keeping their sights set on growth.

This blog dives into actionable insights for land investors and entrepreneurs alike, covering how to leverage CRM technology to streamline operations, boost productivity, and scale sustainably in a competitive real estate market.

Are you struggling to turn leads into sales? Join us as we explore how clear communication and data-driven decisions can supercharge your sales conversions. Tune in to discover actionable strategies that will transform your approach and drive results!

If you're frustrated by unpredictable deal flow or feel stuck trying to scale your real estate business, now is the time to take action. In this episode, Benmont Locker shares exactly how he took his company from 300 deals to over 400 deals a year by optimizing operations and aligning sales with marketing.

Whether you're a seasoned investor or just starting in the world of real estate, this conversation dives deep into practical strategies for scaling a real estate business, building systems that work, and optimizing sales and marketing. Benmont shares his journey from working in family startups to becoming a key player in the real estate space, where he's helped transform a direct-to-seller business into a high-performing, scalable machine. Learn how to scale even in a small, competitive market and how operationalizing sales and marketing made it possible.

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Frustrated with the leads you’re getting for your real estate investments? In this episode, we break down the stark differences between Pay-Per-Click and Pay-Per-Lead marketing. Learn why the right agency partnership can make all the difference in lead quality, how affiliate commissions influence industry choices, and why patience and consistency are essential for long-term success. Don’t miss these crucial insights that can change your marketing game!

Wondering which strategy is better for your real estate business in 2024—PPC (Pay Per Click) or PPL (Pay Per Lead)? In this episode of the Collected Clicks Podcast, expert Noah Parks breaks down the pros and cons of both marketing channels and reveals which one is most effective for generating high-quality real estate leads. 🏠💻If you're a real estate investor, agent, or marketer looking to maximize your lead generation efforts, you can't miss this in-depth discussion. Noah shares insider tips, common misconceptions, and key strategies to help you decide whether PPC or PPL is right for your business. 💡

Ready to scale your real estate business fast? Sean O'Toole reveals proven, data-driven tips for finding motivated sellers—exclusive insights you can't afford to miss!

 In the competitive world of real estate, understanding the distinction between growth-oriented and lifestyle businesses is crucial. This blog delves into the insights shared by industry expert Sean, highlighting personal experiences in transitioning between these business types. Furthermore, we explore the significance of effective messaging in direct-to-seller marketing, particularly in leveraging data for impactful communication. By combining these elements, real estate professionals can position themselves for success in today's dynamic market.

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Curious how AI can revolutionize your real estate business? Brad reveals how he’s used AI to secure 15 extra deals in just 5 months by automating follow-ups and re-engaging cold leads—something every real estate investor struggles with. If you’re looking to boost your deals and streamline your operations, don’t miss this exclusive breakdown of AI’s game-changing potential. Tune in now!"

What if AI could help you close 15 extra real estate deals in just five months? In this episode, Brad, a seasoned real estate investor, reveals the AI-powered strategies that revolutionized his business. From automating follow-ups to reengaging cold leads, Brad used AI to streamline operations and boost conversions—results that many real estate professionals struggle to achieve.

Discover five proven AI strategies, including automating day-to-day tasks, personalizing outreach, and handling fresh leads even during after-hours. With AI, Brad’s team instantly engaged leads, secured appointments, and increased conversions—all while freeing up time for high-value deals.

AI’s seamless integration with CRM systems helped Brad improve lead retention by 30%, making his business more efficient and competitive. And with AI adoption in real estate expected to grow rapidly by 2025, there’s no better time to get ahead.

Ready to transform your real estate business with AI? This episode is packed with actionable insights on how you can implement AI strategies to stay ahead in a competitive market. Tune in now!

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Ever feel like 'data-driven marketing' is just another buzzword? Tommy Anderson from Bateman Collective breaks down how top-tier agencies really work and what you should know before investing in digital marketing.

In this episode, Tommy Anderson, a seasoned sales executive at Bateman Collective, shares an insider’s view of the real workings behind digital marketing agencies. He dives deep into why the lowest-cost options often fail to deliver sustainable results, even if their metrics look promising at first. Tommy emphasizes the importance of understanding true value, setting realistic expectations, and finding genuine experts in a crowded and often misleading market. Through candid and eye-opening examples, he reveals how many agencies use buzzwords like "data-driven marketing" to dazzle clients but fall short on delivering long-term success. Whether you're an investor who's felt misled by lofty promises or just looking to sharpen your marketing knowledge, this conversation offers valuable insights on identifying authentic agencies that prioritize sustainable growth.

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In this episode, we dive deep into the art and science of split testing, prioritizing tests, and optimizing processes for efficient growth. Learn how implementing an agile project management approach through two-week sprints can significantly boost team productivity and results.

In this episode, the hosts dive deep into the crucial elements of effective testing and project management within a business context. They emphasize the importance of selecting the right tests, using a framework called P.I.E. (Priority, Impact, Ease) to assess which tests to implement based on their significance and feasibility. The discussion highlights how documentation plays a vital role in preserving knowledge within teams, especially as team members change over time. Keeping detailed records of tests conducted, including their objectives, outcomes, and data collected, prevents redundancy and ensures that valuable insights are not lost.

The conversation shifts towards the implementation of a sprint-based project management approach, inspired by agile methodologies, which enhances team efficiency and prioritization. By focusing on high-impact projects within fixed two-week sprints, teams can concentrate on what truly matters and iterate based on feedback. This system helps avoid the chaos of constantly shifting priorities, ensuring that everyone is aligned and working towards common goals. Overall, the episode underscores the importance of structured testing and project management in driving continuous improvement and achieving business success.

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In the world of real estate marketing, the concept of duplicate leads from various channels often sparks debate. Are you simply paying for the same lead twice, or are you strategically outmaneuvering your competition?

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In this engaging conversation, Brandon and Colby explore the nuances of duplicate leads in the marketing landscape, particularly for companies investing heavily across multiple channels. They discuss scenarios where leads may come from different sources, such as Google Ads and direct mail campaigns, and how this can lead to paying for the same lead more than once.

Brandon illustrates the distinction between direct mail and digital advertising, noting that while direct mail may yield varying amounts of outreach based on location, Google Ads consistently presents the top four bids to users regardless of competition levels. This fixed inventory of ads creates a unique dynamic for consumers who may reach out to multiple companies for quotes.

The duo posits that acquiring a lead from different sources could effectively eliminate competition and increase closing rates by reducing bidding wars, which ultimately enhances the overall negotiation position for the buyer. Colby adds that larger companies often see leads coming through multiple channels due to their market presence, raising questions about whether managing or targeting duplicate leads is worth the effort.

They conclude by affirming that while eliminating duplicates may not be entirely feasible, understanding their implications can provide valuable insights into optimizing marketing strategies.

Discover the power of gratitude in business! In this episode, Max shares insights on how recognizing your current achievements can pave the way for future success, emphasizing that slowing down and appreciating your journey can lead to better decision-making.

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In this engaging conversation, Max reflects on his journey as an entrepreneur, recounting a pivotal moment with a mentor who taught him the importance of gratitude. Despite his success—living in a luxurious Miami penthouse and making significant income—Max realized he often rushed toward his goals, ignoring crucial signs that could lead to greater success. He uses the metaphor of “check engine lights” to illustrate how neglecting to appreciate where you are can lead to poor decisions and outcomes.

Max emphasizes that entrepreneurs, driven by ambition, often overlook the importance of celebrating small wins. He argues that maintaining a balance between ambition and gratitude can lead to smoother operations and more thoughtful decision-making. The discussion also touches on the idea that personal growth is essential for business growth, highlighting that each person's journey is unique.

Brandon and Max delve into the concept of growth being a continuum, suggesting that while some individuals may accelerate quickly, it’s crucial to recognize that everyone has their own timeline. Max shares his shift in perspective from valuing speed in decision-making to prioritizing quality decisions, reinforcing that thoughtful choices lead to more sustainable success.

As they wrap up the episode, Max encourages listeners to enjoy their entrepreneurial journey, scale their businesses, and most importantly, help others along the way.

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Unlock the secrets of effective sales with critical thinking! Join Jerry and Brandon as they explore the essential qualities of top-performing salespeople, the art of problem-solving, and strategies for turning even the most unmotivated leads into successful deals. Discover how to elevate your sales process and achieve predictable results in your business.

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In this episode, Jerry and Brandon delve into the vital role of critical thinking and problem-solving in the sales process. Jerry emphasizes that average salespeople often operate under the misconception that sales are a fixed-sum game, limiting their potential for success. Instead, he advocates for a mindset shift where sales professionals view themselves as problem solvers, ready to adapt their strategies based on the needs of the client.

Brandon highlights the importance of having a proactive approach to sales, noting that top salespeople exhibit traits like hunger, humility, and creativity. Jerry stresses that hiring individuals with strong critical thinking skills is crucial for any business, as these individuals can navigate contracts and guide clients through the sales process effectively.

They discuss a structured onboarding process for acquisition reps, which includes three key components: understanding operations, mastering the sales process, and knowing how to present contracts. By focusing on these areas, businesses can significantly reduce the problems typically associated with sales roles.

The conversation shifts to lead generation, where Jerry explains the common misconception that leads are inherently weak. He introduces the concept of the "Seller Continuum," where leads range from highly motivated to neutral. By equipping salespeople with the skills to identify and bridge the gap between a seller's current situation and their desired outcome, they can create urgency and increase conversion rates.

Brandon adds that effective sales training should focus on price anchoring, which allows salespeople to take control of negotiations without alienating potential clients. They conclude that success in sales comes from continuous learning, adapting strategies, and approaching every lead with the belief that it could be the next big deal.

In this episode, real estate investor Donato breaks down his data-driven approach to market analysis and deal selection. From key metrics to watch to insights on buyer behavior, he shares practical strategies for success in today's competitive real estate landscape. Whether you're a seasoned investor or just starting out, you'll gain valuable insights to sharpen your market intelligence and make smarter investment decisions. Tune in to level up your real estate game.

In this insightful episode, Donato Callahan, a seasoned expert in data-driven real estate, shares his knowledge on using analytics to drive smarter investment strategies. Donato emphasizes the importance of understanding local market dynamics and how analyzing data such as historical trends, property values, and economic indicators can lead to more informed real estate decisions. Whether you are an investor, real estate agent, or someone interested in understanding market trends, Donato’s approach provides a valuable perspective on how to leverage data for better outcomes.

He discusses how technology has transformed the real estate industry, making it easier for professionals to access and interpret data. From identifying key metrics like price-per-square-foot to analyzing neighborhood trends, Donato breaks down the essentials of market analysis. He also touches on the importance of being proactive and continuously monitoring market shifts to stay ahead in the competitive landscape.

Throughout the episode, Donato provides practical tips on building a data-driven mindset, such as identifying reliable data sources, developing your own analysis tools, and avoiding common pitfalls in real estate investment. He also shares real-life examples of successful projects where data played a crucial role in decision-making.

If you're looking to sharpen your skills in market analysis or seeking actionable strategies for real estate investing, this episode offers a comprehensive guide to mastering the market through data.

Are your location targeting strategies costing you valuable leads? Tune in to uncover how to maximize your ROI through smarter bidding!

In this episode, we dive deep into the often-overlooked nuances of location targeting in digital marketing. Our hosts discuss the fluctuating nature of keyword costs and the importance of implementing value-based bidding strategies. They highlight the correlation between keyword costs and their value, stressing that higher costs often signify greater intent and potential revenue. Listeners will learn how to adjust their bidding strategies according to their business's unit economics and how to focus on revenue per lead rather than merely chasing lower costs.

The conversation explores the necessity of being adaptable in a dynamic market and emphasizes the importance of understanding operational margins to successfully compete in PPC. By the end of this episode, marketers will gain valuable insights into refining their approach to location targeting, leading to better results and higher returns on their investments.

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Unlock the secrets to crafting compelling Facebook video ads! Discover the essential do's and don'ts that will elevate your marketing game and maximize your ad performance.

In this episode, we dive deep into the do's and don'ts of creating successful Facebook video ads. The discussion begins with the importance of storytelling in video ads, emphasizing how narratives can captivate audiences and drive engagement. Key elements include keeping videos concise, focusing on the first few seconds to grab attention, and ensuring that messaging aligns with the target audience's needs and interests.

We also highlight the significance of high-quality visuals and sound, as poor production can detract from the message. Additionally, we explore the role of calls to action, encouraging listeners to prompt viewers to engage further after watching the ad.

On the flip side, we outline common pitfalls to avoid, such as overwhelming viewers with too much information, neglecting mobile optimization, and failing to test different versions of ads. The episode wraps up with actionable tips for optimizing video ads based on performance data, ensuring listeners leave with a clear roadmap to improve their Facebook advertising strategy.

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Bateman Collective Account Manager Shaun Young and Brandon discuss the idea that ROI is not everything when it comes to achieving business success. This episode explores the idea that focusing too heavily on ROI can actually negatively affect profitability and provides insight on how to avoid this mistake.

In this episode of the Collective Clicks podcast, the focus is on why many investors struggle to realize their return on investment (ROI), particularly when it comes to marketing strategies like SEO and PPC. The hosts highlight a common pitfall: businesses often prioritize short-term wins through PPC but fail to recognize the long-term value of SEO. While PPC can provide quick results, the real potential of SEO lies in its ability to deliver sustainable and compounding returns over time—akin to rental income versus one-time wholesale deals.

The conversation stresses that many investors have a "scarcity mindset" regarding SEO, viewing it as an expense rather than an investment. However, cutting SEO efforts when cash flow is tight or when acquisitions teams are short-staffed can lead to major setbacks. The hosts argue that stopping SEO is like taking a high-interest loan against your future leads, making it harder to recover the lost ground. Investors who treat SEO as a consistent investment and have the patience to let it grow are the ones who see the highest long-term ROI.

The episode also touches on the psychological aspect of investing in SEO, requiring faith in the process and trust in the people managing it. Rather than focusing on immediate ROI, investors should look ahead to the returns they’ll see years down the road. The hosts encourage doubling down on SEO during uncertain times, as it can create immense opportunities that competitors might miss.

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Want to learn how to scale your real estate investing business and live a more fulfilling, impact-driven life? In this episode, Brad Chandler, who’s bought over 4,000 homes, shares two decades' worth of marketing insights and personal transformation. Tune in for invaluable lessons on choosing the right marketing agency and tips for a happier, purpose-driven life.

In this insightful episode, Brad Chandler, a seasoned real estate investor with over two decades of experience and more than 4,000 home purchases under his belt, joins Brandon to share valuable lessons from his career. Brad dives deep into the world of real estate marketing, emphasizing how crucial it is to select the right marketing agency and ensure their strategies align with your business goals.

Brad also shares his personal journey of transformation and how it has impacted his approach to business and life. He discusses the importance of finding purpose beyond financial success and how his shift in mindset helped him find happiness and fulfillment. His advice is clear: whether you're struggling in business or feeling unfulfilled in life, taking action and embracing change are essential to achieving true freedom.

Brad explains the key elements of successful marketing campaigns, such as understanding customer pain points and ensuring your message addresses those internal needs. He also offers practical tips on how to evaluate and select a marketing agency that will help drive sustainable growth for your business.

In addition to his business expertise, Brad opens up about the personal changes that have shaped his life, including how his own experiences have driven him to help others lead more fulfilling, purpose-driven lives. He invites listeners to connect with him for free guidance on achieving freedom and happiness, offering a unique combination of business and personal development insights.

To learn more or to get in touch with Brad, visit bradchandler.com/contact, where you'll find additional resources and daily tips on achieving a more meaningful, impact-driven life.

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Join us in this episode of the Collective Clicks Podcast as we uncover Aaron Gaunt's journey through multiple markets in the wholesale real estate industry. Discover his powerful sales strategies, how he transforms leads into clients, and the balance he maintains as a dedicated father.

In this insightful episode of the Collective Clicks Podcast, we sit down with Aaron Gaunt, a dynamic player in the wholesale real estate market. Aaron shares his decision to expand into multiple markets, starting from Southern California to Texas and beyond. He discusses the challenges he faced during this transition and how he overcame them through a strategy of "imperfect action."

Aaron dives into his successful sales script, revealing how he engages motivated leads and presents various options for selling properties. He emphasizes the importance of flexibility in offering cash, retail, and partnership options, noting that most clients prefer cash for its convenience.

Additionally, Aaron highlights the significance of quick follow-up with leads and the innovative techniques his team employs to stay in front of potential clients. With a focus on building rapport and trust, he shares how essential relationships are in closing deals.

Throughout the episode, Aaron's passion for helping others shines through, as he reflects on the challenges faced during market fluctuations and his commitment to providing value to clients. Tune in to gain valuable insights into Aaron's approach to success in the wholesale real estate market and the lessons he imparts for aspiring entrepreneurs.

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Unlock the secrets to successful Google Ads! In this episode, we reveal how to choose the right keywords to boost your leads and avoid common pitfalls.

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In this insightful episode, we delve into the crucial role of keywords in Google Ads and how they can make or break your campaigns. The hosts discuss the vast number of search terms available and the significance of long-tail keywords, which often drive the majority of leads. They highlight the importance of continuously updating keyword strategies to adapt to the ever-evolving search landscape, emphasizing that 15% of daily Google searches are completely unique.

The conversation explores the changing dynamics of keyword management, focusing on how match types have evolved and the need for a robust negative keyword list to filter out irrelevant traffic. The hosts stress that a well-tuned campaign doesn’t rely on sheer volume but rather on the quality and intent behind keywords. By fostering alignment between keywords, ad copy, and landing pages, marketers can achieve better engagement and lower costs per click.

Listeners will gain valuable insights into the importance of ongoing keyword pruning, the power of negative keywords, and the critical nature of ad copy that resonates with user intent.

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Shaun Young, an account strategist who has worked with 100+ real estate investors across the country joins Brandon in this episode. Together, they delve into the world of Google Ads and discuss the key elements of where people go wrong especially when it comes to ad copy. This is the second part of an eight-part series that focuses on common mistakes made by investors, areas where they can improve, and strategies for outperforming the competition.

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In this enlightening episode, hosts Brandon Bateman and Shaun Young delve into the intricacies of Google Ads, emphasizing the importance of creating engaging and relevant headlines. They stress the necessity of incorporating keywords without falling into the trap of keyword stuffing, drawing parallels with poorly crafted ads seen on platforms like Alibaba. The discussion covers the balance between maintaining ad relevance for Google's quality score and ensuring that ads resonate with potential customers.

The hosts explore the risks associated with dynamic keyword insertion, highlighting its potential to confuse and mislead consumers, especially when trademarks are involved. They warn against using this tactic indiscriminately and suggest focusing on ad group structures to maintain relevance without relying on dynamic insertions.

Additionally, they critique Google’s ad and optimization scores, arguing that these metrics can mislead advertisers and may not accurately reflect ad performance. Instead, they advocate for a more intuitive approach to ad creation, focusing on clear and compelling content that truly serves the target audience.

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In this episode of the Collective Clicks Podcast, Brandon is joined by Garret Cragun from our paid media team to discuss landing pages. We'll cover five common mistakes people make when building landing pages and how to do them correctly, as well as four ways to create exceptional landing pages.

In the final segment of the Collective Clicks podcast, hosts Brandon Bateman and Garrett Craigan delve into critical elements of landing page design, particularly focusing on form placement and call-to-action strategies. They emphasize the importance of placing forms above the fold on both desktop and mobile versions of landing pages, debunking the common misconception that users will scroll down to find them. Garrett points out that most form submissions come from users who quickly click and submit without scrolling, underscoring the necessity of having a clear and immediate call to action available.

The discussion then transitions to the types of contact methods that should be included on landing pages. Garrett advocates for offering both a form and a phone number to cater to different user preferences. He notes that while forms are convenient for some, others may prefer the immediacy of speaking with a human, especially when they want to discuss their situation in detail. The hosts agree that having multiple contact options can enhance audience engagement and improve conversion rates, as phone calls often result in higher quality leads compared to form submissions.

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This episode of the Collective Clicks Podcast dives into the world of conversion tracking, with our resident digital marketing guru Garret Cragun. In this fourth episode of what is likely an eight-part series, we'll discuss effective strategies and techniques to ensure you're getting the most out of your PPC campaigns in the real estate investment industry.

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In this episode of "PPC Essentials," hosts Brandon Bateman and Garret Cragun delve into the crucial role of conversion tracking in optimizing your PPC strategy. They emphasize the importance of monitoring calls generated from ads, which often yield the highest conversion rates but are frequently overlooked in tracking efforts. The hosts discuss various tools, including Call Tracking Metrics and Call Rail, that help businesses measure the quality of their calls.

The conversation shifts to offline conversion tracking, explaining how unique ID strings for each click can be used to tie actions back to ad performance. By integrating this data into a CRM, businesses can monitor lead progression through various stages and improve their understanding of which keywords and ads drive meaningful actions. They stress that without this insight, Google can't optimize campaigns effectively.

Moreover, the hosts discuss the necessity of capturing data through hidden fields in forms, enabling businesses to track and analyze clicks more comprehensively. They underscore the principle that what you measure improves; therefore, tracking is essential for PPC success. Assigning values to different actions allows for a more nuanced understanding of lead worth, guiding future bidding strategies.

In conclusion, the episode sets the stage for the next discussion on bid strategies and their connection to conversion tracking, emphasizing the foundational role of accurate tracking in driving effective PPC campaigns.

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Is your location targeting in PPC as effective as it could be? Join us as we dive into the nuances of national campaigns, data-driven strategies, and the critical role of exit strategies in achieving marketing success!

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In this episode, we explore the complexities of location targeting in PPC advertising, particularly for national clients. Hosts Brandon Bateman and Shaun Young discuss the importance of differentiating between primary and secondary markets, encouraging clients to take a strategic approach based on data rather than instinct. They highlight common pitfalls, such as overreacting to stray leads from outside target areas and the challenges of statewide or nationwide campaigns, emphasizing that success often hinges on budget size and market characteristics.

The conversation also delves into exit strategies, stressing that understanding the right markets for wholesaling is crucial for effective targeting. This insightful discussion aims to help marketers navigate their campaigns with a more informed, data-driven perspective.

Austin McCurdy from the Sharper Process Team joins Brandon on this episode of Collective Clicks. They discuss how to increase revenue and efficiency in real estate investing through a streamlined marketing-to-sales handoff process. Austin shares his business background and advice on how to avoid becoming overly reliant on large marketing budgets.

In the final segment of the Collective Clicks podcast, Austin McCurdy draws a compelling analogy using Michael Jordan's early career with the Chicago Bulls to illustrate the importance of organizational functionality in achieving success. He highlights that despite being an extraordinary player, Jordan struggled to win championships for six years due to the Bulls' dysfunction. This analogy serves to emphasize that no amount of marketing prowess or sales talent can overcome a poorly functioning organization.

Austin argues that all components—marketing, sales, and operations—must work cohesively for a business to thrive. He encourages listeners to not only focus on optimizing marketing strategies but also to critically assess how leads are managed once they come in. By ensuring that both marketing and sales teams operate effectively as a unified front, businesses can improve their overall performance and ROI.

Wholesale industry leader Forrest Blackburn joins Brandon on this episode of the Collective Clicks podcast. Blackburn shares his experience on growing a company from $40K to $2M in just five months and offers tips on optimizing marketing strategies, implementing split testing, and growing your wholesale business nationally.

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In the final segment of the podcast, Forest Blackburn shares how his collaboration with Cody Sperber of Green Elephant Development began. After becoming a free agent, Forest signed a non-exclusive agreement with Sperber to prioritize building out their wholesale channel in an evolving real estate market. He discusses how the key to their success has been using PPC (Pay-Per-Click) advertising on both the acquisition and disposition sides of the business. By generating quality leads from distressed properties and sellers and targeting motivated buyers, they’ve been able to thrive despite market shifts.

Forest emphasizes that PPC is a reliable strategy that has "weathered the storm" in uncertain times, even when investors were making low offers out of fear. Now, as a coach and mentor, Forest shares these strategies with his students, helping them navigate the wholesale market with innovation and confidence. His story underscores the importance of maintaining a solid marketing foundation, especially during unpredictable market conditions.

In this episode of the Collective Clicks Podcast, Brandon Bateman and Garret Cragun talk about bid strategies in Google Ads. They cover the basics of the Google Ads auction, the different bid strategies you can use, and how to adjust your bids for different campaign goals. They also discuss a powerful PPC strategy involving shared conversion actions across multiple accounts that can help you get better results. If you want to master bid strategies and improve your Google Ads campaigns, this is the episode for you.

In this episode of the Collective Clicks podcast, host Brandon Bateman and Garrett Kraan, Director of Paid Media, dive into bid strategies in PPC (Pay-Per-Click) advertising, focusing on the ever-changing world of real estate investing. They explore the fundamental differences between manual and automated bidding, explaining how Google's ad auction system works. Manual bidding allows advertisers to control bids based on specific search terms, while automated bidding utilizes Google’s data to optimize bids based on user behavior and demographics.

Garrett highlights the evolution of automated bidding, noting its increased effectiveness over time. Despite this, many professionals in the real estate investing (REI) industry still prefer manual bidding, especially for accounts with low data volume. Automated bidding, however, becomes more powerful when higher conversion volumes are involved, enabling Google to better target the ideal audience. The discussion also touches on the advantages and risks of both strategies, particularly when navigating high-cost-per-click environments like real estate investing.

The episode provides actionable insights into the right situations to use manual versus automated bidding, ultimately showing how bid strategies can make or break a PPC campaign, especially in the competitive and ever-evolving real estate market.

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In this episode of the PPC Essentials series, Brandon talks to Garret Cragun, who is the Director of Paid Media at Bateman Collective. They discuss Google Ads bids, including the target CPA bid strategy and common mistakes people make. They emphasize the importance of finding the right balance between cost per lead and revenue per lead, and making decisions based on business objectives. This is the seventh episode of the PPC Essentials series.

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In this insightful episode of our podcast series on Google Ads, hosts Brandon Bateman and Shaun Young address common pitfalls in PPC advertising and share strategies for optimization. A key takeaway is the concept of "loss due to rank," which reveals how often ads fail to show due to low rankings. While a high loss percentage can be concerning, it may still be acceptable in certain contexts, especially when a business has a national reach.

The hosts emphasize the importance of making bid adjustments at the right frequency. Many advertisers either adjust bids too often or not enough. For accounts with significant click volumes, adjustments should be made every three to four days, while lower-volume accounts can be reviewed weekly.

Another critical point discussed is the tendency for advertisers to avoid lowering bids even when data indicates it's necessary. This reluctance can lead to inefficiency and higher costs per lead. Brandon and Shaun encourage a quality-over-equality approach to bidding, advocating for tiered strategies that allocate budgets based on lead quality rather than applying uniform bids across the board.

Ultimately, they stress that before making bid adjustments, advertisers should ensure that foundational elements—like ad copy, keywords, and landing page quality—are optimized. This comprehensive approach helps create a robust campaign environment conducive to successful PPC management.

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Join Brandon and Shaun in the final episode of our PPC Essentials Series, where they discuss the crucial aspect of getting your Google Ads settings right. They stress how even a small mistake can lead to poor results, and offer valuable insights on how to avoid this. They also touch on the intriguing topic of click fraud and its different types, providing tips on how to protect yourself against it. This episode is packed with practical advice and emphasizes the importance of getting your Google Ads settings right for a successful ad campaign.

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In this segment of the Collective Clicks podcast, hosts Brandon Bateman and Shaun Young address the pervasive issue of click fraud, an organized crime that thrives in the online advertising world. They stress the importance of monitoring Google Ads settings, particularly advising against the use of search partners due to the high incidence of spam that results from this option.

Sean recounts his team’s experiences with search partners, noting their consistent struggles with spam traffic, leading them to ultimately disable the feature. Brandon expands the conversation by exploring the broader implications of click fraud, explaining how it operates. He emphasizes that click fraud occurs when individuals exploit ad networks to generate fake traffic and profit from advertisers, raising serious concerns about the integrity of online advertising.

The hosts detail how Google, while wanting to maintain its advertisers' trust, has to contend with third-party websites within the search partner network, which can introduce additional risks. They draw parallels with similar issues on platforms like Microsoft and Facebook, where third-party advertising models can lead to significant fraud challenges.

To combat click fraud, the conversation shifts to IP blocking, a strategy that allows advertisers to exclude specific IP addresses known for fraudulent behavior. Sean explains the mechanics of this approach, including its effectiveness and limitations. While IP blocking can help reduce the influx of bad leads, it also risks excluding legitimate traffic if not managed carefully.

Brandon highlights the need for automation in monitoring click fraud, suggesting tools like ClickCease to streamline the process. This tool not only tracks suspicious IPs but also assists in pursuing refunds from fraudulent clicks, offering a more comprehensive solution for advertisers.

Through this discussion, the hosts provide invaluable insights for anyone managing Google Ads, emphasizing the need for vigilance and effective strategies to safeguard advertising budgets from the ever-evolving threat of click fraud.

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Join Brandon as he interviews Trevor Mauch, CEO of Carrot as they discuss the real estate market's future, online marketing strategies, and real estate's evolving landscape. Get ready to dive into the shift towards PPC and SEO and the future of search engines. Trevor will also be sharing his thoughts on the importance of expertise, authority, and trust in Google rankings. Whether you're a seasoned real estate investor or just getting started, this conversation is guaranteed to be insightful and informative. Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

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In this insightful episode of Collective Clicks, Brandon interviews Trevor Mauch, the visionary CEO of Carrot. Together, they delve deep into the future of the real estate market, discussing how traditional marketing strategies are evolving in an increasingly digital landscape. Trevor shares his expertise on the critical shift towards Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) as vital tools for real estate professionals looking to stay competitive.

Listeners will gain valuable insights into the importance of building expertise, authority, and trust to improve Google rankings, ensuring their properties stand out in a crowded market. Whether you're a seasoned investor or just starting, Trevor's strategies on leveraging online marketing will empower you to unlock PPC as a powerful channel for growth.

The conversation is packed with actionable advice and fresh perspectives on how to thrive in today's dynamic real estate environment. If you're eager to take your marketing efforts to the next level, this episode is a must-listen!

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In this episode, Brandon sits down with Sean, a successful real estate entrepreneur based in Columbus, Ohio. Sean shares his experiences and insights on team management, marketing to motivated sellers, and the delicate balance between control and delegation in entrepreneurship. They also delve into the world of virtual assistant services, exploring the benefits and challenges of working with remote teams. From understanding the real estate business to making data-driven marketing decisions, this episode is packed with actionable insights and valuable lessons.

In this episode, Brandon engages with Sean, a prominent real estate entrepreneur from Columbus, Ohio. Sean shares his journey and the pivotal lessons he’s learned about team management and marketing to motivated sellers. The conversation explores the delicate balance entrepreneurs must maintain between control and delegation, emphasizing how letting go can lead to greater success.

Additionally, they discuss the role of virtual assistant services in modern entrepreneurship, weighing the benefits and challenges of collaborating with remote teams. From actionable marketing strategies to insights on running a real estate business, this episode is packed with valuable takeaways for anyone looking to enhance their entrepreneurial journey.

Brandon sits down with Chris Burrow, a successful rehabber and wholesaler from Atlanta, Georgia. He shares his journey and the valuable lessons he has learned in his five years in the real estate business. They discuss the importance of humility, growth mindset, and transparent communication in the industry. Chris also shares a poignant story that changed his perspective on helping others and treating them with dignity.

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In this enlightening episode, Brandon sits down with Chris Burrow, a successful rehabber and wholesaler based in Atlanta, Georgia. With five years of experience in the real estate industry, Chris shares his compelling journey and the valuable lessons he's garnered along the way. Their conversation emphasizes the significance of humility and a growth mindset, essential traits for anyone looking to thrive in real estate.

Chris recounts a poignant story that profoundly shifted his perspective on helping others, highlighting the importance of treating people with dignity and respect. Tune in to discover how embracing these principles can not only enhance your business but also enrich your life and the lives of those around you.

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Robert Wensley, the CEO of Investor Lift, joins Brandon as they take a closer look at the rise and fall of national wholesaling. Together, they examine real-life examples of wholesalers who experienced million-dollar months and discuss the factors that contributed to their success. Additionally, they analyze the challenges that led to the downfall of some national wholesaling ventures, offering valuable lessons and insights for aspiring wholesalers.

In this insightful episode, Robert Wensley, the CEO of Investor Lift, joins host Brandon to delve into the dynamics of national wholesaling. They analyze the trajectory of wholesalers who have achieved remarkable success, including million-dollar months, while also addressing the challenges that have led to the downfall of some ventures in the industry.

Robert explains how a focus on virtual models has transformed wholesaling, allowing investors to operate beyond local markets and enhance their work-life balance. He emphasizes the importance of understanding cash conversion cycles and the risks associated with different exit strategies, such as novations compared to wholesaling.

Listeners gain valuable insights into effective marketing strategies, the significance of diversifying across markets, and the need for a focused approach to achieve success in wholesaling. This episode serves as a guide for both new and experienced investors looking to navigate the evolving landscape of real estate wholesaling, highlighting the importance of adaptability and strategic planning.

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Brandon interviews Sharon Varn Holt, an expert in finding off-market deals through probate. They discuss her background in real estate investing, the effectiveness of direct mail marketing, and the unique opportunities in probate deals. Sharon highlights the importance of patience and building a strong marketing system for converting probate leads into successful deals.

In this engaging episode of "Let's Talk Real Estate Investing," Brandon interviews Sharon Varn Holt, a seasoned expert in sourcing off-market deals through probate. Sharon shares her journey in real estate investing, detailing how she discovered the potential of probate leads to generate unique opportunities in the market.

The conversation delves into the effectiveness of direct mail marketing, emphasizing its role in reaching out to potential sellers in the probate process. Sharon discusses the critical importance of patience and persistence in building a robust marketing system that can convert probate leads into successful deals.

Listeners will gain insights into the unique challenges of working with probate properties and learn practical strategies for overcoming these obstacles. Sharon's expertise shines through as she encourages aspiring investors to embrace the probate niche and develop a systematic approach to marketing that leads to meaningful connections and profitable transactions.

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Join Brandon and guest Garret Cragun, Bateman Collective's Director of Paid Media, as they debunk the myths around impression share on Google Ads. This is an eye-opening discussion on maximizing value, bidding like a pro, and unlocking phenomenal results for real estate investors using PPC. This is an absolute must-listen for anyone looking to supercharge their advertising game.

Bid Calculator: https://www.notion.so/bateman/Bateman-Collective-Bid-Adjustment-Calculator-60f3dea236054935bd021653f872fd39?pvs=4

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In this segment, the hosts delve into the intricacies of PPC budgeting and the law of diminishing returns, explaining how higher spending can lead to higher costs per lead. They discuss the importance of understanding the concept of potential spend—an essential but often overlooked metric in Google Ads. When an account shows a "Limited by budget" notification, it highlights the disconnect between the budget and the bids being placed.

The conversation emphasizes the need for businesses to find the optimal bidding strategy that maximizes ad spend without paying a premium. If your potential spend exceeds your budget, adjustments must be made either by lowering bids or raising the budget. The hosts encourage business owners to utilize a bid calculator linked in the show notes to analyze their current bidding strategy and identify areas for improvement. They stress that having a solid grasp of these metrics can lead to better decision-making and campaign efficiency.

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In this fantastic episode, Brandon Bateman interviews David Olds, the expert behind a virtual transaction coordination company that has closed over $14.7 million in wholesale assignment fees! David shares his insights on transaction coordination dispositions and discusses where investors often go wrong in their approach. Get ready to learn how to tackle the challenging and essential work that leads to success.

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In this segment, David Olds delves into the critical role of effective marketing in wholesaling, emphasizing the need to understand your audience and provide comprehensive information about properties. He stresses the importance of storytelling when positioning a property, exploring different angles to attract various buyers, whether they are rehabbers or investors looking for rental opportunities. Trevor highlights the necessity of delivering a compelling narrative that answers potential buyers' questions and addresses their concerns, from property details to neighborhood amenities.

He shares insights on the significance of a robust marketing strategy, describing how to leverage multiple channels—such as email, social media, direct mail, and cold calling—to maximize exposure for each deal. Trevor notes that, in a competitive market, it's crucial to create a "shock and awe" effect to capture attention and generate interest. He advocates for consistency in executing marketing plans, avoiding burnout by spreading efforts over the closing period, and staying organized to ensure all bases are covered. By the end of the discussion, Trevor reinforces the importance of relationships with reliable buyers and encourages wholesalers to maintain a systematic approach to their marketing efforts to achieve long-term success.

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In this fantastic episode, Brandon Bateman interviews David Olds, the expert behind a virtual transaction coordination company that has closed over $14.7 million in wholesale assignment fees! David shares his insights on transaction coordination dispositions and discusses where investors often go wrong in their approach. Get ready to learn how to tackle the challenging and essential work that leads to success.

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In this episode of the Collective Clicks Podcast, host Brandon Bateman interviews David Olds, the founder of a virtual transaction coordination company that closed over $14.7 million in wholesale assignment fees in 2022 alone. With extensive experience in the real estate sector, David provides valuable insights into transaction coordination and dispositions, addressing common pitfalls investors encounter in their processes.

The conversation begins with light-hearted banter about punctuality, where both Brandon and David share their personal habits regarding timeliness, revealing a humorous glimpse into their lives as busy entrepreneurs. As they transition into more serious topics, David emphasizes the importance of transaction coordination in achieving success in real estate investments. He discusses how many investors often underestimate the significance of meticulous transaction management and the challenges that come with it.

Brandon highlights David's unique perspective, noting that his extensive exposure to transactions allows him to discern patterns and anomalies that many others might miss. David acknowledges this, stating that while he may not be a data expert in the traditional sense, his real-world experience equips him with a deep understanding of the nuances within the industry.

Throughout the episode, David shares his journey in real estate, which began with purchasing and renovating a foreclosure in Central Florida. He attributes his entry into real estate to the influential book Rich Dad Poor Dad, showcasing how a single resource can spark a lasting interest in the field. The discussion flows into the broader themes of experience versus data, as David argues that true learning comes from real-world applications rather than solely from numbers on a spreadsheet.

Listeners can expect to gain practical strategies and insights from David's extensive experience, equipping them to avoid common mistakes in transaction coordination and ultimately leading to more successful real estate ventures. The episode serves as a reminder that diligence in the foundational aspects of real estate can significantly impact long-term success.

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Ready to transform your business operations? In this episode of the Collective Clicks Podcast, host Brandon Bateman sits down with Brady Stolzing, Head of Operations at Bateman Collective, to uncover essential strategies for scaling your operations effectively. Discover common pitfalls businesses face, the importance of solid systems, and how to leverage key software tools for seamless task management. If you're fed up with patchwork solutions and want to streamline your processes for growth, this episode is a must-listen!

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In this episode of the Collective Clicks Podcast, host Brandon Bateman welcomes Brady Stolzing, the Head of Operations at Bateman Collective. They kick off their conversation by discussing Brady's journey to the company, including his background in digital marketing and link building. Brady explains how essential link building is for SEO, as it helps establish a website's credibility and visibility in search engine results.

As the discussion progresses, they dive into the intricacies of operational efficiency and the importance of implementing effective systems and processes within a business. Brady shares insights on common operational challenges that businesses face and when it's the right time to invest in scaling operations. They emphasize the need for continual improvement processes, such as auditing and issue tracking, to enhance productivity.

The pair also explores their unique Visionary-Integrator relationship, a concept derived from the book Traction. This dynamic allows Brandon to concentrate on the company's growth and vision while Brady manages the day-to-day operations, fostering efficiency and accountability within the team. They discuss various software tools that facilitate their operations, including Monday.com for task management, Notion for company documentation, Tango for creating guides, Loom for video content, and HubSpot for CRM.

The episode wraps up with both expressing gratitude for their partnership and the positive impact it has had on their business operations. Their conversation underscores the significance of collaboration and operational excellence in achieving business success.

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Unlocking the mystery of lead quality: Is paying more for better leads really worth it? Discover the crucial insights that can reshape your PPC strategy!

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In this insightful episode, we dive deep into the complex world of lead quality and its impact on cost per deal in PPC advertising. The discussion highlights a common misconception: that improved lead quality directly correlates with a reduced cost per deal. Our expert guest explains the nuances of optimizing for return on investment versus merely focusing on lead quality.

The conversation explores the diminishing returns of pursuing top-tier leads and the importance of maintaining a balance between lead quality and volume. Listeners learn how prioritizing efficiency can sometimes backfire, leading to a loss in revenue despite seemingly favorable cost metrics.

As the dialogue progresses, the speakers emphasize the significance of understanding market benchmarks and identifying undervalued leads as a strategy for success. They also share their method for measuring lead quality, advocating for metrics that accurately reflect a sufficient sample size for reliable insights.

Finally, the episode addresses the pitfalls of pay-per-lead models, revealing how these can mislead investors by presenting attractive surface metrics without the underlying value. This discussion provides a roadmap for navigating the complexities of lead generation, ensuring that listeners can make informed decisions for their PPC campaigns.

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Debating whether to manage your PPC in-house or loop in an agency? We're here to offer our completely unbiased opinion (😉) and help you make the decision that's right for you. Jeff Meigs joins Brandon Bateman to discuss the pros and cons of managing PPC advertising in-house versus hiring an agency. what do you think? Is PPC better in-house or with an agency? Share your take in the comments below and let the debate begin!

In the final segment of the episode,Jeff Meigs emphasizes that the effectiveness of PPC (pay-per-click) advertising largely depends on the existing skills in acquisitions, dispositions, and conversion rates. He points out that while some individuals excel and achieve impressive results through PPC, it often boils down to their ability to convert leads into deals. Trevor illustrates this by comparing two individuals: one who converts one deal from 100 leads and another who converts ten from the same number. The latter's success isn't due solely to the PPC campaign; it stems from their established expertise in sales and customer interaction.

He notes that PPC serves as a powerful accelerator for those who already have their processes dialed in. Trevor warns against the common pitfall of blaming agencies when PPC campaigns underperform, encouraging clients to reflect on their own practices and how they prepare their partnerships for success. He stresses the importance of setting up both parties for success, highlighting that a collaborative relationship is key to maximizing the effectiveness of PPC advertising. The segment wraps up with a call to action, inviting listeners who are ready to enhance their skills in acquisitions and conversions to visit ppcpitbulls.com.

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Are you tired of dealing with tire kicker leads? Wondering whether to opt for PPL or PPC advertising, all while trying to save time and money? Well, you're in the right place!

In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use pay-per-lead (PPL) and pay-per-click (PPC) for real estate investor marketing. You'll discover insider tips on which platform consistently delivers the highest quality motivated sellers, based on your budget, goals, and timeframe.

We'll also delve into the pros and cons of owning your brand with PPC versus tapping into instant leads with PPL. Plus, we'll show you how to combine these lead generation approaches for maximum results.

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In this episode, hosts Brandon Bateman and Shaun Young explore the intricacies of Pay-Per-Click (PPC) advertising versus Pay-Per-Lead (PPL) strategies in the real estate market. They emphasize the importance of understanding your business's timeframe for results, noting that PPC typically offers mid-term returns while PPL can yield immediate leads.

The conversation highlights the varied costs associated with each method. Brandon clarifies that while PPL might seem cheaper initially, it often involves hidden management fees that accumulate with each lead. He draws parallels to property flipping, suggesting that as investors scale, generating leads through their own marketing becomes more cost-effective than relying on wholesalers.

The hosts also discuss the limitations of PPL companies in optimizing lead quality, as they lack insights into what happens to leads after they are delivered. In contrast, PPC campaigns allow for data-driven refinements, leading to improved return on investment over time. They emphasize the necessity of feedback loops in PPC strategies that enhance campaign effectiveness as more data is gathered, ultimately delivering higher-quality leads.

Listeners are encouraged to weigh the pros and cons of each strategy based on their specific business needs, considering that while PPL may provide short-term solutions, PPC has the potential for greater long-term success.

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Tired of the local grind? Discover how to scale your real estate investing business to 35+ deals a month with expert insights from the National Wholesaling King!

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In the competitive world of real estate investing, many entrepreneurs find themselves bogged down by local limitations, struggling to close deals. This blog explores actionable strategies from the National Wholesaling King, who successfully scaled his business to over 35 deals a month. Learn how to embrace virtual wholesaling, create a robust marketing strategy, automate processes, build a strong brand presence, and invest in continuous education.

By applying these techniques, you can break free from the local grind and tap into national opportunities, significantly increasing your deal flow and achieving lasting success in real estate.

Unlock the secrets of successful land investing through innovative PPC strategies, tailored ad copy, and lead sculpting techniques that drive qualified leads and maximize ROI!

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This episode delves into the complexities of pay-per-click (PPC) advertising specifically tailored for land investing. The discussion begins with the challenges of location targeting, emphasizing the need for effective ad copy that attracts qualified sellers of larger land parcels. The guest shares their strategy of using precise messaging, such as “We buy land over 5 acres,” to filter out unqualified leads, ensuring that only relevant sellers engage with their ads. They highlight the role of tailored forms that include crucial questions about land size and quality to teach Google's algorithm about what constitutes a qualified lead.

Listeners learn about impressive metrics: a $20 cost per lead, a $60 cost per qualified lead, and a $700 cost per contract. A standout client is projected to generate $250,000 in revenue from a modest $2,000 budget, showcasing the potential for substantial returns. The episode concludes with insights on the unique dynamics of land investing compared to traditional real estate, encouraging listeners to explore this niche market for new revenue opportunities. The hosts remind audiences that understanding the differences in buyer expectations and pricing strategies is crucial for success in land transactions.

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Are you feeling overwhelmed with your business finances and marketing strategies? Join us as we unravel the secrets to building a sustainable marketing budget, optimizing your operations, and understanding the crucial role of financial accountability for long-term success!

In this episode, David Richter dives deep into the intersection of finance and marketing for growing businesses. He highlights the importance of implementing the "Profit First" system, especially for entrepreneurs in the early stages of their business. Many new business owners struggle with maintaining their financial systems, often abandoning them without proper accountability. As businesses grow, the complexity of financial management increases, and having a Chief Financial Officer (CFO) becomes essential to navigate this transition.

Trevor discusses how businesses should approach their marketing budgets. He advises that a good starting point is allocating 25% of revenue towards marketing while aiming for a 4X return on that investment. However, he emphasizes the need for clarity on the financial situation before making such commitments. Establishing a separate marketing account can help manage and track these expenses more effectively.

The conversation also touches on the significance of having a robust sales conversion process, as it's often the issue behind rising ad costs. Trevor shares practical strategies for identifying and cutting unnecessary expenses in a business. By reviewing past bank statements and categorizing expenses as profitable, replaceable, or unnecessary, business owners can gain insight into where to make cuts without jeopardizing their operations.

The episode underscores the importance of financial systems, especially during times of economic uncertainty, enabling business owners to weather downturns and maintain a focus on sustainable growth.

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Are agencies withholding your marketing secrets and making it harder for you to own your own assets? Learn how to spot red flags, avoid common sales traps, and protect your business from agencies that overpromise but underdeliver.

In this episode, Brandon and Garrett explore the critical importance of maintaining ownership of your intellectual property (IP) in digital marketing. They discuss how some agencies create Facebook Ads accounts on behalf of clients, but emphasize that clients should always own their own IP. While this can make onboarding more complex, it ensures long-term control over valuable data and assets, particularly for real estate investors.

The conversation also shifts to common sales tactics used by agencies. Garrett highlights how audits are often deployed as a tool to impress clients by exaggerating problems. He warns that if an audit only identifies issues without acknowledging successes, the agency is likely being disingenuous. The hosts recommend clients get these audits cross-checked by third-party experts to verify their accuracy and protect themselves from misleading tactics. Throughout the episode, they emphasize the importance of transparency and building trusting, equitable partnerships with marketing agencies.

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Learn how top marketers think like CFOs by using data-driven strategies to optimize marketing campaigns. Discover why making decisions too quickly based on random variations can hurt your long-term results and how a deeper understanding of performance trends can lead to more successful marketing efforts.

The best marketers think like CFOs. They focus on accountability, measurability, and use data to predict future outcomes. Much like CFOs, marketers must model outcomes and understand patterns in performance, avoiding the trap of making decisions based solely on short-term fluctuations.

A key issue for many businesses is the tendency to react too quickly to initial results, either cutting campaigns too early or over-investing in early successes, only to face disappointment when performance dips. The speaker explains how these fluctuations are often part of the natural variation in marketing data—similar to flipping a coin and expecting a perfect alternation between heads and tails. Marketing success doesn’t follow a predictable path, but the random ups and downs in performance shouldn't dictate major decisions.

Another mistake is constantly tweaking campaigns—changing landing pages, keywords, or even agencies—based on short-term data, which makes it impossible to truly assess a campaign’s effectiveness. By better understanding how to interpret data noise and focusing on long-term trends, businesses can make more informed decisions, leading to better marketing results.

The speaker urges businesses to take a step back, focus on probabilities, and give campaigns the time and data they need to prove themselves. Marketing is inherently noisy, and those who master the ability to navigate this uncertainty will come out ahead.

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Discover how evolving bidding strategies and AI advancements are transforming Google Ads and lead generation, enabling marketers to thrive in a competitive landscape!

In this episode of the Collective Clicks podcast, Brandon and Garret delve into the shifting landscape of Google Ads and digital marketing. They emphasize the importance of adapting strategies as Google continues to prioritize platform control over advertiser control, urging marketers to align their tactics with innovations. The conversation highlights the critical role of bidding, noting that while manual bidding has its place, auto-bidding strategies are becoming increasingly efficient and necessary for accounts with substantial data.

They explore how Facebook is also evolving, moving from a broad reach approach to more targeted, customer profile-based advertising, enhancing lead generation effectiveness. The discussion then shifts to the impact of artificial intelligence on marketing, with excitement about AI tools for predictive analytics and chatbots that improve customer interactions and optimize ad performance. The episode concludes with a reminder of the need for marketers to embrace these changes and leverage AI to stay competitive in an ever-evolving industry.

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Should you market in Q4? It depends. Join us as we explore the nuances of real estate investing during the holiday season and help you decide the best marketing strategy for your business!

In this episode of the Collective Clicks Podcast, host Brandon Bateman dives into a common question among real estate investors: "Should I continue marketing in Q4?" The answer isn't straightforward, as it hinges on various factors, including whether you operate solo or have a team. Brandon highlights the challenges of Q4, where fewer homeowners are looking to sell, leading to a potential drop in revenue. He emphasizes the importance of maintaining a steady marketing approach, especially for teams that rely on consistent income.

Brandon categorizes marketing channels into two types: demand generation channels (like direct mail and cold calling) and demand harvesting channels (like PPC and SEO). He explains that while demand generation channels often see a decline in effectiveness during Q4, demand harvesting channels, which capitalize on existing interest, may hold more stable returns.

He also discusses the dynamics of supply and demand in PPC advertising during Q4, noting that although overall search volume may decrease, the reduced competition can sometimes result in lower costs per click. Conversely, the landscape for Facebook ads may become more competitive, as e-commerce businesses ramp up spending for the holiday season, potentially driving up costs for real estate marketers.

Ultimately, Brandon urges listeners to evaluate their specific circumstances and decide on their marketing strategy for Q4 thoughtfully, especially considering the impact on their teams. Tune in for valuable insights that can help you navigate your marketing decisions as the year comes to a close.

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Are Facebook ads still a viable strategy for real estate investors? Join us in this episode of the Collective Clicks Podcast as we explore the controversial effectiveness of Facebook advertising and unveil strategies to make it work for your business.

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In this episode of the Collective Clicks Podcast, hosts Brandon Baitman and Garrett Cragun dive into the often-debated question: "Do Facebook ads still work for real estate investors?" With growing skepticism surrounding the platform's effectiveness, the hosts address common concerns regarding lead quality and targeting limitations. They discuss the impact of Facebook's privacy regulations and the subsequent decline in targeting options, particularly within the housing industry. Despite these challenges, Brandon and Garrett highlight that Facebook can still play a significant role in a comprehensive marketing strategy.

They share insights on optimizing ad placements to improve lead quality, emphasizing the importance of focusing solely on native placements within the Facebook and Instagram feeds. Tune in for actionable tips to enhance your Facebook ad performance and stay tuned for more in this four-part series that will explore successful campaign strategies, audience targeting, and ad types for real estate businesses.

What key metrics should real estate investors track to enhance their marketing strategies? Join us as we chat with Sharad Mehta, the mastermind behind ReSimply, a CRM built for investors, as he shares insights on leveraging data for success in the real estate market.

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In this episode of the Collective Clicks Podcast, host Brandon Bateman is joined by Sharad Mehta, an accomplished investor and the creator of ReSimply, a CRM tailored for real estate investors. Sharad shares his journey from purchasing his first rental property in Chicago in 2010 to flipping houses and managing up to 50 deals a year. After relocating to Carmel, California, he recognized a need for a comprehensive software solution to manage his business's KPI tracking and marketing efforts.

Faced with limited options like Podio and Globy Flow, Sharad decided to develop his own system, leading to the creation of ReSimply. He explains how the platform has evolved from its initial version based on personal needs into a powerful tool that now serves thousands of investors across the nation. The discussion highlights the importance of tracking key metrics and choosing the right CRM for real estate investors. Sharad emphasizes that while ReSimply is designed for those looking for an easy-to-use, all-in-one solution, it may not be suitable for businesses that require extensive customization. This episode provides valuable insights for anyone looking to optimize their real estate marketing strategies through effective data management.

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Stop wasting money on junk Facebook leads! Learn how to attract motivated sellers and boost ROI.

In this engaging episode of the Collective Clicks podcast, hosts Brandon Bateman and Garrett Cragun delve into the critical topic of lead quality in Facebook ads. They highlight the frequent complaints marketers face regarding high lead costs and poor quality, emphasizing the need for a shift in strategy. The discussion centers on measuring lead quality, revealing that clients often see an average of 17 leads per contract from Facebook, compared to 11 from PPC.

Brandon and Garrett unpack the reasons behind varying lead metrics, particularly the importance of optimizing ad campaigns effectively. They explain how many advertisers set low-bar optimization goals, leading to a flood of low-quality leads. Instead, they advocate for a more precise approach, using targeted goals and conversion tracking to ensure that Facebook's algorithm finds the right audience. By focusing on quality over quantity, marketers can enhance lead quality and ultimately drive better results. The episode provides actionable insights, including the concepts of lead sculpting and offline conversion tracking, to help advertisers refine their strategies and maximize their ad performance.

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Part 3 of the series Facebook Ads. Discover the secret to creating killer Facebook ads that attract your ideal customers and boost sales. Learn how to leverage dynamic and static testing to optimize your creative and maximize ROI.

In this episode of the Collective Clicks Podcast, hosts Brandon Bateman and Garrett Cragun dive into the world of Facebook ad creative testing. They discuss a newly streamlined two-step process that enhances both the quantity and quality of leads generated through Facebook ads. Garrett explains the advantages of using dynamic ads, which allow for rapid testing of various headlines, images, and copy combinations without the need for extensive manual setup. He emphasizes how this approach can save time and improve results, especially for accounts with limited budgets.

The conversation highlights the complementary role of static ads, which enable precise tracking of lead quality by allowing advertisers to attribute performance back to specific ad elements. Brandon and Garrett also touch on the importance of naming conventions for ads to facilitate accurate tracking and analysis. By combining dynamic testing with quality assessment through static ads, advertisers can refine their creative assets and ultimately drive better results. This episode is a must-listen for anyone looking to elevate their Facebook advertising game and achieve more meaningful connections with their audience.

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Tired of pushy Google Ads reps promising the moon and stars? Join us as we expose the real metrics that drive results and debunk the myths that drain your ad budget.

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Brandon Bateman welcomes Garrett Cragun back to the Collective Clicks podcast, focusing on the common mistakes that Google Ads users make. They discuss the overwhelming amount of advice and information that Google reps and agencies provide, which can often lead to confusion rather than clarity. The episode begins with a light-hearted conversation about health issues related to softened water, setting a relaxed tone for the serious topic ahead.

Garrett shares insights into the tiered structure of Google reps, explaining that not all reps are directly trained in marketing strategies. Many are incentivized to push increased spending rather than prioritize campaign performance. The duo warns listeners against automatically applying Google’s recommendations, citing a personal experience where a client was negatively impacted by automatic settings being reinstated after they were previously turned off.

They explain how Google Ads reps often promote various features—like broad match keywords and auto-apply recommendations—that might not be beneficial for every campaign. Brandon advises against following their recommendations blindly, suggesting that the optimization score presented by Google can be a misleading metric for account health. Instead, they advocate for a more nuanced approach that involves understanding when certain strategies work and applying them selectively, rather than jumping on every trend.

The episode serves as a cautionary tale for those managing Google Ads, encouraging them to critically assess advice and recommendations rather than accepting them at face value.

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Celebrating Brandon’s new baby! 👶 Tune in as we revisit the classic PPL vs. PPC debate with expert insights from Noah Parks and Brandon Bateman.

In this episode of the Collective Clicks podcast, host Brandon Bateman is joined by Noah Parks to explore the contentious topic of paper leads versus pay-per-click (PPC) advertising in real estate. The discussion is sparked by a provocative Facebook post from their mutual client, Victor, who labeled paper leads a scam, prompting a deep dive into the misconceptions and truths surrounding both lead generation strategies.

Noah highlights the low barrier to entry of paper leads, making them appealing for new investors, while Brandon emphasizes the control that comes with PPC. They address common concerns about the quality of leads generated through both methods, discussing the importance of working with reputable lead providers and recognizing the potential downsides of each approach. The hosts agree that while paper leads offer immediate results, PPC requires more time and expertise but can lead to higher-quality leads if executed correctly.

As the conversation unfolds, they underscore the significance of understanding individual goals and circumstances when choosing between the two strategies. They conclude by encouraging listeners to conduct thorough research and experiment with both methods to find what works best for their unique situations. For those interested in PPC, the episode offers a valuable resource: a free course available on their website.

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Are you unknowingly wasting money on branded Google Ads campaigns? Discover common mistakes and expert tips to optimize your strategy in our latest episode! 🎧

In this episode of the Collective Clicks podcast, hosts Brandon Bateman and Garrett delve into the intricacies of branded campaigns in Google Ads, discussing their definition, purpose, setup, and the common misconceptions surrounding them. A branded campaign involves bidding on your company's name to ensure visibility when users search for your brand. They highlight that while these campaigns can be valuable, they often come with misunderstandings regarding their effectiveness and role in the overall marketing strategy.

Baitman and Garrett explain that leads generated from branded searches typically originate from prior brand exposure through other channels, such as TV, radio, or social media. This leads to a common mistake where businesses might overestimate the value of branded traffic, especially when they do not account for the prior touchpoints that influenced a consumer's decision to search for the brand.

The discussion also touches on the metrics for measuring the success of branded campaigns and the importance of understanding the competitive landscape of keywords. The hosts emphasize that the nature of a brand name can impact competition; more generic names face greater competition, making branded campaigns more essential.

Ultimately, they advise listeners to approach branded campaigns strategically, taking into consideration their SEO performance, the bidding landscape, and the specificity of their brand name. The episode wraps up with a reminder that branded campaigns can be powerful tools when implemented thoughtfully to ensure effective spending and maximize return on investment.

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Stephanie Betters, real estate investor and creator of a powerful CRM system, reveals how to use data and persistence to generate real results. Tune in and learn the secrets to take your business to the next level!

In this insightful episode, we delve into the nuances of lead management with industry experts discussing effective strategies for immediate outreach and maintaining a strong follow-up process. Emphasizing the golden rule of making the first outbound call within five minutes of lead contact, the conversation highlights the importance of combining immediate phone calls with automated texts and emails. The experts advocate for a multi-channel approach, underscoring the need for at least 14 outreach attempts within the first 90 minutes to ensure maximum engagement.

They address common pitfalls, such as being too quick to disqualify leads based on perceived motivation, stressing the value of recognizing different types of motivations, including personal, financial, and repair-related. By setting a benchmark of a 90% contact rate within the first 24 hours and employing varied communication methods—like traditional mail—investors can enhance their lead management processes and significantly improve their closing rates.

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Aaron and Miquella Gaunt of Sellers New Day spent years grinding to build their wholesaling business from the ground up. They tried every outbound marketing tactic like blasting 30,000 texts per day and managing a team of 20 cold callers. But it was grueling work without sustained results.

That all changed when they made a strategic shift to inbound 'big boy' marketing through Google ads. This transformation allowed them to start closing hot, motivated seller leads consistently.

In this candid conversation, Aaron and Miquella open up about their journey from a bootstrapped startup to a 7-figure wholesaling powerhouse. They reveal the key pivots, critical hires, and million-dollar marketing strategies that fueled their explosive growth.

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In this special episode, host Brandon Bateman visits Aaron and Michaela Gant, who have successfully scaled their real estate business from nothing to a staggering seven figures in PPC revenue in just one year. The conversation begins with Aaron sharing insights into their business evolution, highlighting their transition from traditional outbound marketing methods like cold calling and texting to a more effective inbound marketing strategy focused on Pay-Per-Click (PPC) advertising and direct mail.

The Gants explain how they initially relied on a high volume of text messages and cold calls, but soon realized the need to pivot to a strategy that prioritized quality leads. They brought in Brandon's PPC expertise, allowing them to scale quickly and effectively without the trial and error that often accompanies new marketing efforts.

Michaela emphasizes the positive shift in team morale as they moved away from cold outreach, which often resulted in negative interactions, to inbound leads that are eager to sell. With this strategic shift, the team is now able to engage in more meaningful conversations with motivated sellers.

Aaron discusses their focus on leadership and company culture, implementing systems that ensure accountability and enable scalable growth. With a solid foundation for hiring and training, they have positioned themselves to expand further while maintaining high performance.

The episode not only sheds light on the mechanics of their business transformation but also offers valuable lessons for anyone looking to enhance their marketing strategy and operational efficiency.

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Brandon is back with Miquella and Aaron Gaunt to explore how they successfully expanded their business from Southern California to operating across 14 states nationally. In this episode they are also joined by Stephanie, one of the key players responsible for managing the Gaunts' disposition process as their Investment Sales Director. In this conversation, Stephani and Miquella provide a behind-the-scenes look at how their team has adapted to handle dispositions at a nationwide scale.

In this podcast episode, the discussion revolves around the complexities of operating in multiple real estate markets and the pivotal role of effective agent relationships. The speakers emphasize the necessity of expertise when dealing with various state regulations and documentation. While flat fee services provide access to documents, they lack the crucial local knowledge and support that an experienced agent can offer. Key points include the importance of open communication with agents, proactive problem-solving when challenges arise, and the ongoing evaluation of agent effectiveness. The conversation also highlights strategies for vetting agents, including assessing their responsiveness and understanding of investment sales.

Additionally, they discuss the benefits of novation and off-market deals, illustrating how a solid relationship with agents can enhance success in property dispositions. Ultimately, the episode underscores the value of being proactive and adaptable in the ever-changing landscape of real estate investment.

Discover the secrets to scaling a real estate business to seven figures using PPC marketing strategies! Join Aaron and his guest as they dive into optimizing campaigns, targeting high-profit markets, and balancing rural vs. urban strategies. Whether you're new to PPC or a seasoned pro, this episode offers invaluable insights to boost your ROI and drive success in real estate.

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In this insightful episode, Aaron and Brandon explore the powerful potential of Pay-Per-Click (PPC) marketing in scaling a real estate business to seven figures. They discuss key strategies for optimizing PPC campaigns, emphasizing the importance of targeting high-profit markets. The conversation delves into the intricacies of balancing rural and urban strategies to maximize outreach and profitability. Whether you're just starting with PPC or looking to refine your existing strategies, this episode provides invaluable insights designed to enhance your return on investment (ROI) and drive success in the competitive real estate landscape.

Join us for an insightful episode with Eric Lyman, co-founder of Impact House Buyers and a visionary in real estate investing. Discover how he leverages the Novation model and cutting-edge technology to create a sustainable competitive edge.

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In this episode, Eric Lyman, a pioneering real estate investor and co-founder of Impact House Buyers, shares his insights on leveraging the Novation model and innovative technology to gain a sustainable competitive edge in the industry. With a focus on constant improvement and transparent sales processes, Eric has driven significant growth within his company, establishing himself as a leader in real estate investing.

Eric's commitment to empowerment extends beyond his own business; he is passionate about helping others succeed through his Investor PowerUp training program. This initiative is specifically designed to equip new real estate wholesalers with the tools and knowledge they need to reach their full potential. By fostering leadership, innovation, and a culture of giving back, Eric is not only shaping the future of the industry but also creating a legacy of empowered entrepreneurs.

In this engaging discussion, Eric delves into his laser-focused approach to real estate investing through novations. He specializes in this singular exit strategy and shares his comprehensive systems for structuring virtual novation deals across the nation. Throughout the episode, he discusses critical topics such as risk management, collaborating with remote realtors and contractors, and effectively leveraging the Multiple Listing Service (MLS).

Eric also unveils his streamlined two-person business model, highlighting the key metrics that drive success and the lifestyle goals that underpin this simplified operation. His insights into the novation process and its potential for real estate investors make this episode a must-listen for anyone looking to master this innovative strategy and elevate their investing game. Whether you are new to the field or seeking to refine your approach, Eric Lyman’s expertise offers invaluable guidance for navigating the complexities of real estate investing today.

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Want to learn how a small-town real estate investor closed over 400 deals last year? Eric Brewer spills the beans on scaling a business with his "innovator's edge" strategy, revealing hidden profit channels and essential leadership insights.

In this episode of the Collective Clicks podcast, host Brandon Bateman welcomes Eric Brewer, a seasoned real estate investor whose company flips or wholesales over 400 houses annually. The conversation dives into Eric's journey, the lessons he has learned, and the leadership skills he has developed to foster the growth of his business.

Eric Brewer, based in York, Pennsylvania, shares his background, explaining how he transitioned into real estate after a demanding career in the automobile industry. Having started in the car business right out of high school and later serving in the army, Eric spent eight years selling cars. He describes the challenging work environment, the long hours, and the often unenjoyable experience for both sellers and buyers, which ultimately led him to seek a change.

In 2005, after reflecting on his career and preparing for the arrival of his first child, Eric decided to leave the car business. He began his real estate career in finance, cold calling refinance leads at a mortgage company. It was during this time that a former mentor from his car sales days reached out to him. This connection reignited his passion for real estate, leading to a partnership in February 2006, where they began flipping houses together.

Throughout the episode, Eric shares insights from his extensive experience in real estate, discussing various exit strategies and the importance of adaptability in business. He highlights the significance of leadership development in managing a growing team of over 40 employees and how his company operates in three markets within a two-hour radius of their home office.

Listeners can expect to learn valuable lessons on scaling a real estate business, implementing effective strategies, and developing as a leader in the industry. Eric’s journey exemplifies how one can successfully navigate the complexities of real estate investing and emerge as a leader, and he emphasizes the continuous learning that accompanies this journey.

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Looking to break free from traditional real estate constraints? Join Chris Prefontaine as he unveils his "three paydays" system for acquiring properties without mortgages, sharing insider strategies from over three decades in the industry.

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In this episode of the Collective Clicks podcast, host Brandon Vitman welcomes Chris Prefontaine, a specialist in creative finance, to discuss innovative strategies in real estate investing. Chris shares insights from his 33-year career in the industry, including his experiences through the real estate crash of 2008, which prompted him to pivot towards creative financing methods.

Chris emphasizes the importance of moving away from traditional transactional approaches in real estate, advocating for a model that focuses on long-term relationships and recurring revenue. He introduces the concept of "three paydays," a unique framework that allows investors to benefit from multiple streams of income from a single deal. These paydays consist of an upfront payment from the buyer, the spread between payments on existing loans and what is collected from the buyer, and the eventual cash-out from the sale of the property, including principal paydown.

Chris highlights the current demand for creative real estate strategies, especially in light of rising interest rates and affordability issues in the market. He stresses that many investors overlook opportunities by not utilizing creative financing techniques, which can help capture leads that would otherwise be discarded.

Throughout the conversation, Chris outlines specific strategies such as owner financing, purchasing properties "subject to" existing loans, and lease purchase agreements. He explains how these methods can provide significant advantages in today's market, enabling investors to work with buyers who may not qualify for traditional financing. By focusing on creative solutions, investors can navigate fluctuating market conditions and maximize their opportunities in real estate.

Ultimately, Chris aims to empower his audience by teaching them to become "transaction engineers," adept at adapting to changing circumstances and leveraging creative finance to achieve their goals in real estate.

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Discover how to turn probate nightmares into profitable deals with attorney Al Nicoletti, who shares insider tips from 700+ transactions. Learn to spot deal-breakers early and navigate probate with confidence, all without upfront legal costs.

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In the second part of the podcast, Al Nicoletti sheds light on the complexities of managing probate properties, particularly those facing foreclosure. He reveals that many of these properties are at risk of auction, and he has successfully postponed sales about 85% of the time by petitioning the court. However, he acknowledges that not all cases yield favorable outcomes, sharing an experience where a judge denied their request to delay an auction.

Al highlights the unpredictable behavior of sellers, especially as they near closing. He recounts instances where sellers, despite having built rapport during negotiations, suddenly go silent, leaving investors in the lurch. Brandon inquires about the recourse available for investors in such scenarios, prompting Al to explain that while there are ways to address ghosting sellers—such as filing a memorandum—probate situations can complicate matters further. Al emphasizes that enforcing these measures may involve extensive legal work, illustrating the inherent risks in real estate transactions.

A significant benefit of Al's services is that he allows clients to pay only at closing, which relieves the financial burden of upfront fees commonly demanded by attorneys. This approach has become a crucial selling point, particularly for investors who want to streamline their processes and minimize risk. Al notes that many high-volume investors appreciate this strategy, enabling them to focus on closing deals rather than worrying about legal costs.

He concludes by inviting listeners to connect with him for guidance on probate matters in Florida and other states, underscoring his willingness to help and share his expertise through various social media platforms and his own podcast.

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Tired of wasting money on online targeting? Join Brandon and Garret as they share practical tips to maximize your digital marketing efforts, from refining audience targeting to converting leads effectively.

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In this engaging episode, Brandon and Garret delve into the intricacies of digital marketing, focusing on the critical role that lists play in successful campaigns. They emphasize the importance of understanding what strategies truly work in the fast-paced world of digital advertising and what pitfalls to avoid.

The discussion begins with insights into effective targeting tips that can enhance marketing efforts. Brandon and Garret explain how to identify and segment audiences based on behaviors and interests, allowing marketers to tailor their messages for maximum impact. They highlight the power of lookalike audiences, which enable marketers to reach new potential customers by finding individuals who share similar characteristics with their existing customers.

Geo-fencing is another key topic they cover, demonstrating how this technology allows businesses to target consumers based on their physical location. The hosts discuss the practical applications of geo-fencing in creating localized marketing campaigns that can drive foot traffic and enhance customer engagement.

Attribution models are explored as well, providing listeners with a clearer understanding of how to track and measure the effectiveness of their marketing efforts. Brandon and Garret outline various attribution strategies, helping marketers allocate resources more efficiently and gain insights into customer journeys.

Throughout the episode, the hosts provide actionable strategies for leveraging existing data to improve digital marketing outcomes. They stress the significance of analyzing past performance data and using it to inform future campaigns, ensuring that marketing efforts are data-driven and focused on achieving desired results.

Listeners are encouraged to adopt a proactive approach in utilizing their data, with practical tips on optimizing campaigns and refining target lists to enhance overall effectiveness. By the end of the episode, marketers will walk away equipped with valuable insights and techniques to elevate their digital marketing strategies.

This episode serves as a comprehensive guide for anyone looking to enhance their digital marketing approach, providing real-world examples and expert advice that can be implemented immediately.

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Grab your notebook—this video is a game-changer! Join us as expert Brandon Bateman teams up with Jerry Norton and Robert Wensley to reveal strategic secrets for pinpointing high-potential neighborhoods that maximize your PPC ROI.

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Ever feel like you're tossing money into a black hole with your online ads, watching your budget vanish with no clue if it’s working? In this episode, we're cracking open one of the biggest mysteries in digital marketing: how long until your campaign actually starts working?

In this podcast episode, Brandon Bateman and Landon discuss how random variation and performance metrics play a crucial role in understanding the success of marketing campaigns. They use the analogy of a roulette table to explain how people often perceive patterns in randomness, which can lead to misinterpretation of campaign performance. The key takeaway is that while short-term results may vary, consistent tracking of leading and lagging metrics helps identify long-term trends that determine the effectiveness of a marketing strategy.

They highlight the importance of goal setting and reverse engineering return on investment (ROI) to assess progress. By analyzing leading metrics like impressions, clicks, and conversions, marketers can determine if they are on track to meet their long-term goals. Even when short-term results seem volatile, understanding these metrics provides clarity on whether a campaign is trending in the right direction.

Brandon emphasizes that patience is needed in marketing, as results may take time to manifest. However, consistent leading metrics offer signs of success. They also discuss the importance of building trust with clients, showing transparency in metrics rather than just asking clients to take their word for it.

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Discover how Rich Wonders went from homeless vacuum salesman to real estate mogul, sharing his proven strategies for maximizing profits through novation deals and delivering exceptional service.

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In this engaging conversation, Rich Wonders elaborates on the nuanced strategies in the real estate market, particularly focusing on wholesaling and novation. He emphasizes that different strategies are suited for different situations and types of properties. For instance, when faced with a choice between a quick wholesale deal or a potentially more lucrative novation, Trevor tends to favor speed and liquidity, particularly if he has numerous deals in progress. He explains that in scenarios with a small profit margin, the appeal of a quick cash flow can outweigh the risks associated with listing a property.

Trevor reveals that the paperwork he uses has been proven effective over three years and among 400+ members of the Rainmaker Community, ensuring that they maintain a solid legal foundation without any legal issues. He employs a purchase and sale agreement tailored with specific language and opts for an attorney-in-fact to facilitate transactions, which streamlines the process while maintaining transparency with sellers regarding the profits he stands to gain.

A critical aspect of his approach is setting clear expectations for sellers from the outset. By consistently communicating the financial outcome for the seller, minus any liens or taxes, Trevor establishes trust and reduces the likelihood of friction during the process. He notes that addressing sellers' concerns and maintaining open lines of communication are vital, particularly since many sellers come from vulnerable situations where their property is a significant source of stress.

Trevor advocates for treating the selling experience as a journey rather than a mere transaction, focusing on providing a five-star service. This service-oriented mindset ensures sellers feel valued and informed throughout the process. He highlights the importance of meeting sellers' emotional needs by offering assistance beyond just the financial aspect, such as helping them move or make necessary repairs to their homes.

The discussion shifts to the common fear among wholesalers about sellers being upset upon discovering the potential profits. However, Trevor claims he has never lost a deal over this concern. He attributes this to effective communication and the assurance that the sellers understand their own financial outcome will remain unchanged, regardless of his profit margins.

Trevor stresses the necessity of pricing properties correctly and securing offers within a reasonable timeframe to avoid frustration among sellers. He also discusses the importance of a thorough discovery phase during which he seeks to understand sellers' needs before even discussing price. This patient, empathetic approach contrasts sharply with the aggressive negotiation tactics some in the industry employ, fostering stronger relationships and ultimately leading to successful closings.

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Curious if "data-driven marketing" is just another empty buzzword? Join Tommy Anderson from Bateman Collective as he reveals the real insights into top-tier agency operations, debunking myths and emphasizing sustainable results over superficial metrics.

In this podcast episode, the hosts explore the challenges of lead generation in the real estate investment industry, emphasizing the significance of understanding lead timing and targeting. They compare the difficulties of identifying leads to timing the stock market, highlighting how potential leads can quickly move on before marketers can engage them. The discussion covers geofencing and programmatic advertising, noting the limitations of address-based targeting and the concerns surrounding the quality of programmatic ad impressions, which often suffer from fraud and low visibility.

The hosts advocate for behavioral targeting, which focuses on user actions rather than static demographic data, as a more effective strategy for reaching potential leads. They introduce a pyramid model illustrating that demographic targeting is less predictive of consumer behavior compared to behavioral targeting. The episode critiques programmatic advertising's inability to effectively compete with direct response marketing channels, pointing out the pitfalls of attributing conversions to programmatic ads without considering other marketing efforts.

Overall, the episode highlights the importance of recognizing the complexities of consumer behavior and the need for a multi-channel approach to lead generation in real estate marketing.

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Curious about what separates good acquisitions teams from the great ones? Aaron and Chris dive deep into their 7-figure wholesaling business, revealing lightning-fast lead strategies, stress-testing sellers, and the real deal on building a killer team.

In this episode, hosts Brandon Bateman, and Aaron and Miquella Gaunt, discuss effective strategies for converting leads in real estate, emphasizing the critical importance of speed in the sales process. They highlight the need to contact leads within 60 seconds, as this significantly improves the chances of closing a deal. The conversation touches on the value of following up with leads during nights and weekends, ensuring availability outside regular office hours.

The hosts share insights on closing leads quickly, with Aaron noting that leads can often be contracted within three to five days if approached promptly. He mentions that about 40% of their contracts are secured in the first call, illustrating the efficiency of their process. The discussion also emphasizes creating urgency and scarcity during negotiations to facilitate quicker closes.

Aaron explains that their approach to making offers differs from traditional methods. Instead of providing firm offers upfront, they engage in discussions about potential ranges and third-party evaluations, allowing them to gauge seller interest without fully disclosing their numbers.

Furthermore, the hosts address the controversial topic of lead management in the real estate industry. Aaron shares his preference for having acquisition specialists handle leads directly rather than using lead managers, arguing that the direct connection keeps leads warm and increases the likelihood of closing deals over the phone.

Throughout the episode, the importance of accountability, tracking, and maintaining a clean CRM is stressed as vital components for successful lead management. The hosts conclude that high-performing teams typically take ownership of their leads and maintain an organized pipeline, which enhances their overall effectiveness in closing deals.

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Curious how a former house flipper turned $50k into an $8 million land empire in 2 years? Pete Reese spills it all – from unique marketing strategies to automating with AI, and raising millions from private investors.

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In this episode of the Collective Clicks Podcast, host Brandon Baitman interviews Pete Reese, who shares his remarkable transition from house flipping to building an $8 million land investing empire in just two years. Pete reflects on his early experiences in real estate, starting with a modest $50,000 profit from flipping houses, which eventually led him to discover the benefits of land investing.

Pete explains that land investing is less cumbersome than flipping houses, with fewer complexities such as tenant management or construction challenges. This streamlined approach has allowed him to achieve impressive financial success, including generating approximately $8.2 million in revenue in 2023, with a target of $20 million for the current year.

The discussion also covers Pete's unique marketing strategies, which effectively blend direct mail and pay-per-click advertising. He highlights how direct mail remains a staple in the land investing space, targeting motivated sellers and generating a significant return on investment—averaging $30,000 profit per deal against a $3,500 mailing cost.

Listeners gain valuable insights into why land investing can be a more accessible and profitable venture compared to traditional house flipping. Pete's journey and strategies provide inspiration for anyone interested in entering the real estate market.

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Ever wondered what it takes to go from crashing on your mom's garage floor to becoming a real estate mogul and HGTV celebrity?

In this episode of the Collective Clicks Podcast, host Brandon Bateman interviews Tarek El Moussa, a successful figure in the real estate investment space. Tar shares his journey from a struggling young adult in Burbank, California, to achieving significant milestones in his career, including nearly a million dollars in monthly revenue from his wholesale business and hosting a popular HGTV show.

Tar recounts his early challenges, including a pivotal moment when he lost his sales book while selling Cutco kitchen knives, leading him to explore real estate. After obtaining his license, he struggled initially but turned his career around by focusing on cold calling expired listings. With a commitment to having 50 conversations daily, he quickly earned substantial commissions, which instilled in him the importance of networking and persistence.

As his career progressed, Tar navigated the Great Recession, transitioning from real estate agent to investor. He learned valuable lessons about negotiation and market opportunities through short sales, which marked a significant turning point in his life. Tar emphasizes the need for a strong work ethic and a mindset focused on finding deals. He discusses the evolution of his business model, highlighting how his television appearance impacted his approach to lead generation and the necessity of delegating tasks to scale his operations.

Overall, the episode provides insights into Tar's mindset, resilience, and strategies that contributed to his success in the competitive real estate market.

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Justin Colby isn't here to sugarcoat it. With 17+ years in the trenches, he shares the harsh realities, mistakes to avoid, and mindset needed for real estate success. No fluff, no BS—just raw, unfiltered truth you can't afford to miss.

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In this insightful discussion, Brandon and Justin explore the essential traits that distinguish successful real estate investors from those who falter. They delve into the idea that genuine passion and the pain of an unfulfilling job often motivate individuals to embrace the hard work necessary for success. Justin shares his "Five Laws of Success," emphasizing the importance of clarity in goals, unwavering commitment, and the necessity of stepping outside one's comfort zone.

The conversation highlights the paradox of being impatient for short-term results while remaining patient for long-term growth—a concept echoed by Alex Hormozi. Justin reflects on his own journey, acknowledging that the path to success is never easy and that every stage of growth presents its own challenges. He cautions against complacency and the temptation to step away from the business, stressing the need for ongoing engagement and leadership.

Moreover, they discuss the misconception that success comes easily once a certain level is reached. Justin argues that continual growth requires a willingness to embrace discomfort and maintain a clear vision without imposing arbitrary timelines. The dialogue culminates in the acknowledgment that while not everyone aspires for more, the drive for improvement is what truly shapes the entrepreneurial experience.

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Want to build a rockstar team and smash your revenue goals? Tune in as Aaron and Michaela Gaunt share the exact recruitment tactics they used to scale to 7-figures in their first year, revealing how to identify A-players and avoid hiring duds.

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In this episode of the Collective Clicks podcast, Aaron and Miquella Gaunt share their journey of scaling their business from local to national, achieving over seven figures in revenue primarily through pay-per-click (PPC) advertising in their first year. The discussion focuses on their strategic marketing decisions that drove high-quality leads and volume.

Aaron emphasizes the importance of inbound leads and discusses the various marketing channels they have explored, including cold calling, direct mail, and Facebook ads. He highlights that the key to their success lies in their marketing and sales strategies, with a particular focus on PPC and direct mail.

The interview dives into the significance of defining marketing parameters—such as budget and location—over optimization tactics. The Gaunts have experimented with various metro areas, ultimately expanding their reach across 14 states while continuously adapting their budget, spending around $25,000 to $30,000 monthly on PPC.

Aaron shares insights into their willingness to test new strategies and embrace failures as learning opportunities. He underscores that successful marketing requires a mindset open to experimentation and adjustment, while maintaining a focus on generating a return on investment. As they look to 2024, the Gaunts plan to further invest in effective marketing channels to enhance their growth trajectory.

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Want to learn how Eric Brewer, a small-town real estate investor, closed over 400 deals last year? Tune in for his no-nonsense insights on scaling a business and unlocking hidden profit channels.

In the discussion about scaling a business, Brandon Bateman and Eric Brewer explore the challenges that entrepreneurs face, particularly when balancing limited resources with growth ambitions. They emphasize that early-stage businesses often struggle with the same constraints as established corporations, but lack the same resources. While large corporations typically secure funding to hire staff and plan for profitability over several years, small business owners often need to adopt a more scrappy, hands-on approach. This involves identifying and leveraging their unique abilities—such as marketing or sales skills—to generate income before hiring others.

The conversation highlights that real estate wholesaling requires a focus on marketing first and sales second. Entrepreneurs are encouraged to delegate non-revenue-generating tasks to free up their time for activities that directly contribute to income. Hiring an executive assistant is suggested as a strategic move to help entrepreneurs focus on what matters most—connecting with customers and closing deals.

As businesses grow, the need for smart time management and delegation becomes paramount. Entrepreneurs must transition from handling multiple responsibilities to gradually shedding lower-impact tasks to enhance efficiency and productivity. The speakers emphasize that small businesses have a unique opportunity to create meaningful work environments and provide growth opportunities for employees, which is a key part of their mission.

The conversation shifts to attracting and retaining great talent, which the speakers regard as the most critical aspect of business success. They believe that becoming a great person oneself is crucial for attracting quality employees. This involves upholding high standards and fostering characteristics such as humility, hunger, and emotional intelligence (EQ). The importance of social media is also discussed as a tool for showcasing personal and professional journeys, which can draw potential employees who resonate with the founder’s values and experiences.

Finally, the speakers stress the significance of cultural fit in hiring, pointing out that ideal team players should align with the organization’s core values, which include integrity, respect, and a can-do attitude. By employing strategic hiring practices, entrepreneurs can build teams that not only possess the necessary skills but also share the company's vision and values.

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