In this episode, Luke Winter reveals why TV advertising remains a game-changer for businesses looking to scale quickly. He discusses the unique advantages of TV ads in building trust, targeting the right audience, and maximizing ROI. Whether you're new to TV ads or looking to improve your current strategy, this episode offers actionable insights to help your business succeed through effective television campaigns.

While ROI is an important metric, some marketing channels bring benefits that go beyond simple conversions. Inbound strategies reduce labor, while channels like TV advertising build credibility and brand trust. By considering the intangible value of different channels, companies can create a more sustainable and respected brand.