Facebook Ads
Diversify your marketing and snag low-cost motivated seller leads with Facebook Ads.
Facebook. Reinvented.
You don't have time for the low-quality leads that other guys drive through Facebook Ads. Luckily, we've cracked the code on this overlooked channel.
Supplement your pipeline with low-cost, qualified leads.
90% of your site traffic doesn't convert on the first visit—bring them back with retargeting.
Facebook & Instagram have billions of users, making this channel highly scalable.
Don't put all your eggs in one basket—pair your Google Ads with Facebook for best results.
Our Approach To Facebook Ads
In the REI industry, it's common to approach Facebook like cold calling—get enough leads, and you're bound to get lucky.
Look, we get it. Facebook's reputation has seen better days in the REI industry.
But nobody in the REI industry runs Facebook like we do, because nobody else can train their campaigns on $17M worth of data.
Let's just say the results are jaw-dropping. Think 16 leads per contract on average and exceptional lead volume.
The Perfect Complement To Search
Amplify your Google Ads & SEO campaigns with Facebook.
Peanut butter & jelly, Jordan & Pippen, Google & Facebook Ads. Some things are just better together.
With a Facebook Ads campaign, you maximize the impact of your Google campaign by staying in front of traffic that came to your website without converting.
A one-two punch like no other.
Elite Facebook strategy + machine learning = 💰
Our Predictive Data-Stacking Method makes all the difference
Collective Data
The Bateman Collective Difference
Predictive Data
Training Google & Facebook algorithms to target high-value sellers
Closed-Loop Data
Using funnel data to drive smarter optimization
We train our Collective Data on the ad spend and funnel performance of all Bateman Collective clients, then feed that data into each individual account.
The result? Faster ramp-up times, significantly better lead quality, and higher close rates.
The future of PPC for real estate is here—are you on board?
Facebook Ads Masterclass
Dive deep into our Facebook strategy with this 5-episode masterclass.
Our results speak for themselves
“It’s ridiculous the return that we get. And they’re the fattest deals too, they are the absolute best biggest money making deals we get.”
“People ask me all the time who we recommend for PPC and I always tell them Bateman Collective."
"Now that we've been working with Bateman Collective, we've been getting a steady stream of leads on both Google and now Facebook as well. And our team is super happy every time a new lead comes in."
Frequently asked questions
Got questions? We’ve got answers.
Our pricing involves 2 factors: monthly marketing budget and number of marketing channels. We have a minimum monthly fee of $1,250.
Cost Per Lead depends on 4 factors—website conversion rate, market size, market competition, and monthly budget. Our team can give you projections in your strategy consultation!
That said, we prefer to focus on what Cost Per Lead you need to achieve to hit your ROI (Return on Investment) goals.
With our lead quality, you'll find that you can afford higher CPLs and still exceed revenue targets.
For Pay-Per-Click to be effective, we recommend a monthly budget of at least $2,000. Any lower, and you won't generate enough clicks to see results.
If you aren't ready for that level of investment yet, we'd recommend putting your budget toward Pay-Per-Lead or Direct Mail.
We're different from other agencies in three crucial ways:
1. We structure our campaigns to turn Google & Facebook into your ally—we fully embrace machine learning & AI as the future.
2. We're constantly innovating & pushing the envelope, thanks to our in-house research & development team.
3. We are obsessed with PPC. Other PPC providers dilute their focus with other services or operate completely different businesses. Not us.
In digital marketing, more data means better results. When you work with Bateman Collective, your campaigns have first-party access to all of the learnings from all $62M worth of ad spend we manage.
That's done in 2 ways:
First, our portfolio bid strategy. All of our clients share the same bid strategy, so they learn from each other's data to bid intelligently on each search.
Second, our shared conversion tracking.We use the same 'pixel' (tracking code) across all of our clients, so your campaigns inherit learnings from all of our clients.
Nope! We incorporate machine learning and automated bidding into our processes to save you money and get you better results.
Time spent on tiny manual bid changes is time that isn't being spent driving meaningful strategy. Waste of time, and inefficient too.
You see, manual bids only use a fraction of the data available. Automated bidding, on the other hand, takes into account thousands of data points per search to bid efficiently on the person making the search, not just the search itself.
We'd call that smart marketing.
Pay-Per-Lead is a great supplementary channel to your own PPC campaigns. The difference is that PPC provides you with brand-building opportunities and greater control over lead quality.
We compare it to renting a home versus buying your own—both have a place in strategy, but owning gives you greater long-term growth.
Ready to join the big leagues?
Start with a free strategy consultation.