It's easy to fall into the trap of hyper-focusing on leading metrics like Cost Per Lead. We all do it! In today's episode, we'll dive into how to take a more data-driven approach that can help you follow the money. Discover the metrics you should be tracking at each funnel stage to maximize profits (00:00).

In this episode, we discuss:

Why ROI and bottom-funnel metrics matter more than cost per lead or impressions (02:05)
The dangers of making decisions based on limited data or small sample sizes (04:50)
Defining lead quality based on the funnel stage with sufficient sample size (07:30)
How to find undervalued leads by looking at what competitors ignore (09:45)
The flaws with only looking at cost per lead or cost per deal (11:20)
Real life examples of why you need to analyze beyond cost per lead (13:40)
The key funnel metrics you must track for real estate success (16:55)
Learn why solely focusing on cost per lead can damage your profits and ROI. Discover how to track funnel metrics properly to make data-driven decisions that maximize your real estate investment returns.

#realestateinvesting #leadgeneration #marketingmetrics

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