In the final segment of the episode,Jeff Meigs emphasizes that the effectiveness of PPC (pay-per-click) advertising largely depends on the existing skills in acquisitions, dispositions, and conversion rates. He points out that while some individuals excel and achieve impressive results through PPC, it often boils down to their ability to convert leads into deals. Trevor illustrates this by comparing two individuals: one who converts one deal from 100 leads and another who converts ten from the same number. The latter's success isn't due solely to the PPC campaign; it stems from their established expertise in sales and customer interaction.

He notes that PPC serves as a powerful accelerator for those who already have their processes dialed in. Trevor warns against the common pitfall of blaming agencies when PPC campaigns underperform, encouraging clients to reflect on their own practices and how they prepare their partnerships for success. He stresses the importance of setting up both parties for success, highlighting that a collaborative relationship is key to maximizing the effectiveness of PPC advertising. The segment wraps up with a call to action, inviting listeners who are ready to enhance their skills in acquisitions and conversions to visit ppcpitbulls.com.

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