Debating whether to manage your PPC in-house or loop in an agency? We're here to offer our completely unbiased opinion (😉) and help you make the decision that's right for you. Jeff Meigs joins Brandon Bateman to discuss the pros and cons of managing PPC advertising in-house versus hiring an agency.

They discuss:

Introduction and welcoming Jeff Meigs (0:00)
Pros of managing PPC in-house (2:18)
Pros of managing PPC with an agency (3:08)
PPC: Time vs. Expertise (4:48)
Agencies can provide higher overall knowledge percentage for less cost (6:06)
Agency team size provides more data to inform decisions vs individual data (7:54)
Market shifts: in-house vs agency (12:30)
Removing agency collective data leads to worse results (13:48)
Common in-house mistakes: (16:30)
The importance of patience (18:00)
Final thoughts and advice (23:24)

So, what do you think? Is PPC better in-house or with an agency? Share your take in the comments below and let the debate begin!

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