In the final segment of the Collective Clicks podcast, hosts Brandon Bateman and Garrett Craigan delve into critical elements of landing page design, particularly focusing on form placement and call-to-action strategies. They emphasize the importance of placing forms above the fold on both desktop and mobile versions of landing pages, debunking the common misconception that users will scroll down to find them. Garrett points out that most form submissions come from users who quickly click and submit without scrolling, underscoring the necessity of having a clear and immediate call to action available.

The discussion then transitions to the types of contact methods that should be included on landing pages. Garrett advocates for offering both a form and a phone number to cater to different user preferences. He notes that while forms are convenient for some, others may prefer the immediacy of speaking with a human, especially when they want to discuss their situation in detail. The hosts agree that having multiple contact options can enhance audience engagement and improve conversion rates, as phone calls often result in higher quality leads compared to form submissions.

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