The $40K Lesson: Giving Up on Cheap Leads to Build a 7-Figure Empire | Aaron Gaunt

Aaron Gaunt shifted his wholesale real estate business from a nationwide model back to focusing solely on Southern California and saw his average deal size jump from $12,000 to $42,000. By going all-in on his local market, his team could build stronger relationships with vendors, attorneys, and service providers to better help sellers. This "back to basics" approach resulted in a 3.5X growth in his business while doing roughly the same number of deals. Aaron's experience demonstrates that sometimes the path to massive growth isn't expanding outward, but doubling down on what's already working in your own backyard.