PPC Essentials Part 2: Where Investors Go Wrong With Google Ads Copy
In this episode, Brandon Bateman and Shaun Young discuss effective Google Ads strategies, highlighting the importance of balanced keyword use in headlines, the dangers of dynamic keyword insertion, and the pitfalls of relying on Google's ad scores. They encourage advertisers to prioritize quality and clarity over compliance with arbitrary metrics.
Shaun Young, an account strategist who has worked with 100+ real estate investors across the country joins Brandon in this episode. Together, they delve into the world of Google Ads and discuss the key elements of where people go wrong especially when it comes to ad copy. This is the second part of an eight-part series that focuses on common mistakes made by investors, areas where they can improve, and strategies for outperforming the competition.
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