In this episode of the Collective Clicks podcast, host Brandon Bateman is joined by Noah Parks to explore the contentious topic of paper leads versus pay-per-click (PPC) advertising in real estate. The discussion is sparked by a provocative Facebook post from their mutual client, Victor, who labeled paper leads a scam, prompting a deep dive into the misconceptions and truths surrounding both lead generation strategies.

Noah highlights the low barrier to entry of paper leads, making them appealing for new investors, while Brandon emphasizes the control that comes with PPC. They address common concerns about the quality of leads generated through both methods, discussing the importance of working with reputable lead providers and recognizing the potential downsides of each approach. The hosts agree that while paper leads offer immediate results, PPC requires more time and expertise but can lead to higher-quality leads if executed correctly.

As the conversation unfolds, they underscore the significance of understanding individual goals and circumstances when choosing between the two strategies. They conclude by encouraging listeners to conduct thorough research and experiment with both methods to find what works best for their unique situations. For those interested in PPC, the episode offers a valuable resource: a free course available on their website.

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