In this part of the episode, the hosts explain the importance of understanding potential spend in PPC management. They discuss how higher ad spend can lead to increased costs per lead and the significance of aligning your bidding strategy with your budget. By using a bid calculator, business owners can assess their current strategies and make informed adjustments to maximize ad efficiency and avoid unnecessary expenses.
Join Brandon and guest Garret Cragun, Bateman Collective’s Director of Paid Media, as they debunk the myths around impression share on Google Ads. This is an eye-opening discussion on maximizing value, bidding like a pro, and unlocking phenomenal results for real estate investors using PPC. This is an absolute must-listen for anyone looking to supercharge their advertising game.
Bid Calculator: https://www.notion.so/bateman/Bateman-Collective-Bid-Adjustment-Calculator-60f3dea236054935bd021653f872fd39?pvs=4
In this segment, the hosts delve into the intricacies of PPC budgeting and the law of diminishing returns, explaining how higher spending can lead to higher costs per lead. They discuss the importance of understanding the concept of potential spend—an essential but often overlooked metric in Google Ads. When an account shows a “Limited by budget” notification, it highlights the disconnect between the budget and the bids being placed.
The conversation emphasizes the need for businesses to find the optimal bidding strategy that maximizes ad spend without paying a premium. If your potential spend exceeds your budget, adjustments must be made either by lowering bids or raising the budget. The hosts encourage business owners to utilize a bid calculator linked in the show notes to analyze their current bidding strategy and identify areas for improvement. They stress that having a solid grasp of these metrics can lead to better decision-making and campaign efficiency.