Cracking the Code: Lowering Google Ads Costs and Maximizing Impression Share

In this part of the episode, the hosts explain the importance of understanding potential spend in PPC management. They discuss how higher ad spend can lead to increased costs per lead and the significance of aligning your bidding strategy with your budget. By using a bid calculator, business owners can assess their current strategies and make informed adjustments to maximize ad efficiency and avoid unnecessary expenses.

Join Brandon and guest Garret Cragun, Bateman Collective's Director of Paid Media, as they debunk the myths around impression share on Google Ads. This is an eye-opening discussion on maximizing value, bidding like a pro, and unlocking phenomenal results for real estate investors using PPC. This is an absolute must-listen for anyone looking to supercharge their advertising game.

Bid Calculator: https://www.notion.so/bateman/Bateman-Collective-Bid-Adjustment-Calculator-60f3dea236054935bd021653f872fd39?pvs=4

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