Cracking the Code: Lowering Google Ads Costs and Maximizing Impression Share

In this part of the episode, the hosts explain the importance of understanding potential spend in PPC management. They discuss how higher ad spend can lead to increased costs per lead and the significance of aligning your bidding strategy with your budget. By using a bid calculator, business owners can assess their current strategies and make informed adjustments to maximize ad efficiency and avoid unnecessary expenses.

Join Brandon and guest Garret Cragun, Bateman Collective's Director of Paid Media, as they debunk the myths around impression share on Google Ads. This is an eye-opening discussion on maximizing value, bidding like a pro, and unlocking phenomenal results for real estate investors using PPC. This is an absolute must-listen for anyone looking to supercharge their advertising game.

Bid Calculator: https://www.notion.so/bateman/Bateman-Collective-Bid-Adjustment-Calculator-60f3dea236054935bd021653f872fd39?pvs=4

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Guest Episode

TV Ads: The Game Changer Your Business Needs with Luke Winter

In this episode, Luke Winter reveals why TV advertising remains a game-changer for businesses looking to scale quickly. He discusses the unique advantages of TV ads in building trust, targeting the right audience, and maximizing ROI. Whether you're new to TV ads or looking to improve your current strategy, this episode offers actionable insights to help your business succeed through effective television campaigns.

Guest Episode

Using TV Ads to 10X Your Real Estate Business | Get Tony Javier’s Playbook

While ROI is an important metric, some marketing channels bring benefits that go beyond simple conversions. Inbound strategies reduce labor, while channels like TV advertising build credibility and brand trust. By considering the intangible value of different channels, companies can create a more sustainable and respected brand.