In this episode, hosts Brandon Bateman and Shaun Young explore the intricacies of Pay-Per-Click (PPC) advertising versus Pay-Per-Lead (PPL) strategies in the real estate market. They emphasize the importance of understanding your business's timeframe for results, noting that PPC typically offers mid-term returns while PPL can yield immediate leads.

The conversation highlights the varied costs associated with each method. Brandon clarifies that while PPL might seem cheaper initially, it often involves hidden management fees that accumulate with each lead. He draws parallels to property flipping, suggesting that as investors scale, generating leads through their own marketing becomes more cost-effective than relying on wholesalers.

The hosts also discuss the limitations of PPL companies in optimizing lead quality, as they lack insights into what happens to leads after they are delivered. In contrast, PPC campaigns allow for data-driven refinements, leading to improved return on investment over time. They emphasize the necessity of feedback loops in PPC strategies that enhance campaign effectiveness as more data is gathered, ultimately delivering higher-quality leads.

Listeners are encouraged to weigh the pros and cons of each strategy based on their specific business needs, considering that while PPL may provide short-term solutions, PPC has the potential for greater long-term success.

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