In this episode of the Collective Clicks Podcast, host Brandon Bateman dives into a common question among real estate investors: "Should I continue marketing in Q4?" The answer isn't straightforward, as it hinges on various factors, including whether you operate solo or have a team. Brandon highlights the challenges of Q4, where fewer homeowners are looking to sell, leading to a potential drop in revenue. He emphasizes the importance of maintaining a steady marketing approach, especially for teams that rely on consistent income.

Brandon categorizes marketing channels into two types: demand generation channels (like direct mail and cold calling) and demand harvesting channels (like PPC and SEO). He explains that while demand generation channels often see a decline in effectiveness during Q4, demand harvesting channels, which capitalize on existing interest, may hold more stable returns.

He also discusses the dynamics of supply and demand in PPC advertising during Q4, noting that although overall search volume may decrease, the reduced competition can sometimes result in lower costs per click. Conversely, the landscape for Facebook ads may become more competitive, as e-commerce businesses ramp up spending for the holiday season, potentially driving up costs for real estate marketers.

Ultimately, Brandon urges listeners to evaluate their specific circumstances and decide on their marketing strategy for Q4 thoughtfully, especially considering the impact on their teams. Tune in for valuable insights that can help you navigate your marketing decisions as the year comes to a close.

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