In this special episode, host Brandon Bateman visits Aaron and Michaela Gant, who have successfully scaled their real estate business from nothing to a staggering seven figures in PPC revenue in just one year. The conversation begins with Aaron sharing insights into their business evolution, highlighting their transition from traditional outbound marketing methods like cold calling and texting to a more effective inbound marketing strategy focused on Pay-Per-Click (PPC) advertising and direct mail.

The Gants explain how they initially relied on a high volume of text messages and cold calls, but soon realized the need to pivot to a strategy that prioritized quality leads. They brought in Brandon's PPC expertise, allowing them to scale quickly and effectively without the trial and error that often accompanies new marketing efforts.

Michaela emphasizes the positive shift in team morale as they moved away from cold outreach, which often resulted in negative interactions, to inbound leads that are eager to sell. With this strategic shift, the team is now able to engage in more meaningful conversations with motivated sellers.

Aaron discusses their focus on leadership and company culture, implementing systems that ensure accountability and enable scalable growth. With a solid foundation for hiring and training, they have positioned themselves to expand further while maintaining high performance.

The episode not only sheds light on the mechanics of their business transformation but also offers valuable lessons for anyone looking to enhance their marketing strategy and operational efficiency.

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