In this episode, hosts Brandon Bateman, and Aaron and Miquella Gaunt, discuss effective strategies for converting leads in real estate, emphasizing the critical importance of speed in the sales process. They highlight the need to contact leads within 60 seconds, as this significantly improves the chances of closing a deal. The conversation touches on the value of following up with leads during nights and weekends, ensuring availability outside regular office hours.

The hosts share insights on closing leads quickly, with Aaron noting that leads can often be contracted within three to five days if approached promptly. He mentions that about 40% of their contracts are secured in the first call, illustrating the efficiency of their process. The discussion also emphasizes creating urgency and scarcity during negotiations to facilitate quicker closes.

Aaron explains that their approach to making offers differs from traditional methods. Instead of providing firm offers upfront, they engage in discussions about potential ranges and third-party evaluations, allowing them to gauge seller interest without fully disclosing their numbers.

Furthermore, the hosts address the controversial topic of lead management in the real estate industry. Aaron shares his preference for having acquisition specialists handle leads directly rather than using lead managers, arguing that the direct connection keeps leads warm and increases the likelihood of closing deals over the phone.

Throughout the episode, the importance of accountability, tracking, and maintaining a clean CRM is stressed as vital components for successful lead management. The hosts conclude that high-performing teams typically take ownership of their leads and maintain an organized pipeline, which enhances their overall effectiveness in closing deals.

‍