Guest Episode

Picking A New Marketing Agency? What to Know Before You Decide

Quick Marketing Nugget: Portfolio Bid Strategies Video on how to set up portfolio bid strategies Curious to find out how to distinguish between a killer agency and a mediocre one AND how to do that from the very first call? Our podcast is your ultimate guide to the wild world of marketing agencies. We'll expose the tricks of the trade, empowering you to make savvy decisions. Let us show you the ropes and arm you with the right questions to ask, so you can choose your perfect match. Join us as we unravel the mysteries behind audits and case studies, and how to recognize a genuine agency versus those who are simply making empty promises. We'll also dive into why it is ESSENTIAL to own your ad account whether you're working with an agency or not. We'll equip you with the tools to spot red flags during sales conversations and give you a realistic view of what to expect. Don't fall into the traps – go into your sales call prepared and ready to choose the perfect agency partner for your business's success. 0:00 Intro 5:00 Who Should Own the Ad Account? The Client or the Agency? 6:08 Look Out for Agencies Who Try to Retain Control of Your Account 13:47 How Agencies Act in Sales - Overpromising Results 24:03 Case Studies Can Be Misleading - Look for Ample Sample Size 23:45 Is More Budget Always the Solution? 37:15 Performance-Based Pricing- Pros and Cons 44:01 Gaming the System with Easy Wins Like Branded Traffic 44:19 Proper Attribution is Key - Look at Branded vs Non-Branded Leads 49:50 How Our Agency is Structured for Proper Incentives and Scaling 51:48 Wrap Up Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Spot a marketing agency goldmine from miles away.

SHARE

Ready to join the big leagues?

Start with a free strategy consultation.

Get A Consultation