In this episode, Brandon and Garrett explore the critical importance of maintaining ownership of your intellectual property (IP) in digital marketing. They discuss how some agencies create Facebook Ads accounts on behalf of clients, but emphasize that clients should always own their own IP. While this can make onboarding more complex, it ensures long-term control over valuable data and assets, particularly for real estate investors.

The conversation also shifts to common sales tactics used by agencies. Garrett highlights how audits are often deployed as a tool to impress clients by exaggerating problems. He warns that if an audit only identifies issues without acknowledging successes, the agency is likely being disingenuous. The hosts recommend clients get these audits cross-checked by third-party experts to verify their accuracy and protect themselves from misleading tactics. Throughout the episode, they emphasize the importance of transparency and building trusting, equitable partnerships with marketing agencies.

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