In this episode of the Collective Clicks podcast, Brandon and Garret delve into the shifting landscape of Google Ads and digital marketing. They emphasize the importance of adapting strategies as Google continues to prioritize platform control over advertiser control, urging marketers to align their tactics with innovations. The conversation highlights the critical role of bidding, noting that while manual bidding has its place, auto-bidding strategies are becoming increasingly efficient and necessary for accounts with substantial data.

They explore how Facebook is also evolving, moving from a broad reach approach to more targeted, customer profile-based advertising, enhancing lead generation effectiveness. The discussion then shifts to the impact of artificial intelligence on marketing, with excitement about AI tools for predictive analytics and chatbots that improve customer interactions and optimize ad performance. The episode concludes with a reminder of the need for marketers to embrace these changes and leverage AI to stay competitive in an ever-evolving industry.

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