Guest Episode

Many Investors Miss The Mark On ROI - Here's Why

This episode discusses why many investors fail to achieve their expected ROI, especially in real estate marketing. While PPC offers quick wins, the hosts explain that SEO is where long-term growth and real value lie. The problem is that many investors have a short-term focus and cut SEO efforts when cash flow is tight, which can severely damage future returns.

Bateman Collective Account Manager Shaun Young and Brandon discuss the idea that ROI is not everything when it comes to achieving business success. This episode explores the idea that focusing too heavily on ROI can actually negatively affect profitability and provides insight on how to avoid this mistake.

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Guest Episode

Using TV Ads to 10X Your Real Estate Business | Get Tony Javier’s Playbook

While ROI is an important metric, some marketing channels bring benefits that go beyond simple conversions. Inbound strategies reduce labor, while channels like TV advertising build credibility and brand trust. By considering the intangible value of different channels, companies can create a more sustainable and respected brand.

Guest Episode

Radical Transparency, Extreme Ownership, and People Over Profits: Rafael Cortez's Secret to Building a Purpose-Driven Business

In the entrepreneurial journey, the initial drive for financial stability often keeps founders in a “survival mode” mindset. But as stability sets in, it’s vital to transition to a focus on time, lifestyle, and self-fulfillment. This article explores the stages of this evolution and how entrepreneurs can embrace each phase to find deeper purpose and lasting satisfaction.