In this episode, we explore the complexities of location targeting in PPC advertising, particularly for national clients. Hosts Brandon Bateman and Shaun Young discuss the importance of differentiating between primary and secondary markets, encouraging clients to take a strategic approach based on data rather than instinct. They highlight common pitfalls, such as overreacting to stray leads from outside target areas and the challenges of statewide or nationwide campaigns, emphasizing that success often hinges on budget size and market characteristics.

The conversation also delves into exit strategies, stressing that understanding the right markets for wholesaling is crucial for effective targeting. This insightful discussion aims to help marketers navigate their campaigns with a more informed, data-driven perspective.