Master Class

PPC Essentials Part 5: Exploring Location Targeting

In this episode, hosts Brandon Bateman and Shaun Young discuss how to optimize location targeting in PPC advertising. They emphasize the need for a data-driven approach, highlighting the distinction between primary and secondary markets and the common mistakes advertisers make. The hosts explore the challenges of statewide campaigns, stressing that success often depends on budget and market type.

Is your location targeting in PPC as effective as it could be? Join us as we dive into the nuances of national campaigns, data-driven strategies, and the critical role of exit strategies in achieving marketing success!

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Guest Episode

Using TV Ads to 10X Your Real Estate Business | Get Tony Javier’s Playbook

While ROI is an important metric, some marketing channels bring benefits that go beyond simple conversions. Inbound strategies reduce labor, while channels like TV advertising build credibility and brand trust. By considering the intangible value of different channels, companies can create a more sustainable and respected brand.

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In the entrepreneurial journey, the initial drive for financial stability often keeps founders in a “survival mode” mindset. But as stability sets in, it’s vital to transition to a focus on time, lifestyle, and self-fulfillment. This article explores the stages of this evolution and how entrepreneurs can embrace each phase to find deeper purpose and lasting satisfaction.