As a real estate investor, driving motivated seller leads is essential for the success of your business. No leads, no deals, right? If you’re reading this guide, you likely know that digital marketing is a highly efficient channel for generating those leads. 

In this guide, we’re going to let you in on a little-known secret of digital marketing in the REI space: offline conversion data. But first, let’s cover the basics.

What is conversion tracking?

Conversion tracking is the process of tracking how people interact with your website and marketing campaigns. This information can be used to determine which ads, keywords, and landing pages are driving the most conversions.

Conversions can be anything from form submissions to phone calls to sales. By tracking conversions, you can see what's working and what's not, and make necessary adjustments to your campaigns.

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How can conversion tracking help real estate investors?

Conversion tracking can help real estate investors drive more motivated seller leads in a number of ways.

First, it can help you identify which ads and keywords are driving the most leads. This information can then be used to allocate your budget more effectively.

Second, conversion tracking can help you identify which landing pages are converting the most leads. This information can then be used to optimize your landing pages for better results.

Third, conversion tracking can help you identify which types of leads are most likely to convert. This information can then be used to focus your marketing efforts on those types of leads.

I know all this! What’s the secret you mentioned?

Here comes the secret! It all starts with an acronym, GCLID, which stands for Google Click ID (Google made it up, not us) It’s basically a massive string of characters attached to the end of your ad URL. Every click that comes from Google Ads has a unique Google Click ID, which contains information on which campaign, ad group, and keyword drove that click.

This GCLID can be captured by your form submissions and call-tracking software to associate it with the lead that came through your campaign. With us so far?

From there, you can store this GCLID in your CRM on that contact’s record. Makes sense, right? Now here’s the cool part.

You can use this GCLID to feed data back into Google Ads and tell Google how that lead progressed after the initial capture. Did that lead end up being spam? You can tell Google that. Did they end up closing for a $90,000 deal spread? You can tell Google that, too.

This is the secret that we used with our 300+ real estate investor clients to drive $50M in revenue in 2022, and we’re pacing for even better results in 2023.

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Conclusion

Conversion tracking is a valuable tool for real estate investors who want to drive more motivated seller leads. By tracking form submissions and phone calls effectively, you can determine which ads and keywords are driving the most leads and optimize your marketing campaigns accordingly. And to take things to the next level, setting up offline conversions is a MUST.

If you’re ready to crush PPC once and for all and see shockingly good results, take the first step by scheduling a free strategy consultation with our team. We’d love to work with you!

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