How long does it take to see results from PPC campaigns?

PPC campaigns need time to gather data and optimize. Expect 2–4 weeks to begin seeing leads, but consistent results typically take 4–6 months.

What's a realistic budget for PPC as a real estate investor?

We recommend starting with $4,000–$10,000 per month in ad spend. A general rule is to divide your average deal spread by 4 to estimate a monthly budget capable of producing approximately one deal per month.

How long does SEO take to work for real estate investors?

We recommend committing to at least 12 months of SEO. Growth may begin around month 3, but strong and sustainable lead flow typically takes 12 months or more.

Can SEO work alongside my PPC campaigns?

Yes. PPC drives immediate leads while SEO builds long-term organic visibility. Together they dominate search results and create a balanced lead pipeline.

Do I need a new website for real estate investing?

No. We can use your existing website. We also offer website builds if you do not currently have one.

Do Facebook ads work for finding motivated sellers?

Yes. Our clients currently see a 3–4X return on ad spend from Facebook campaigns.

Which service should I start with?

We recommend scheduling a free consultation to evaluate your market size, goals, and marketing budget. Often a combination of channels produces the best results.

Image Optimization 101 - Bateman Collective

Image Optimization 101: Step-by-Step #

Step 1: Choose the Right Image Format #

JPEG/JPG: Best for photos; smaller file sizes with good quality.
PNG: Best for images with transparency or simple graphics (logos, icons).
WebP: Modern format; smaller files with excellent quality. Supported by most browsers.

Tip: Use JPEG for photos and WebP for both photos and graphics if your site supports it.

Step 2: Resize the Image #

Determine the maximum display size on your website.
- Example: If your site displays images at 1200px width on desktop, don’t upload anything larger than that.
Resize using a tool:
- Free online: TinyPNG, Pixlr, Canva
- Software: Photoshop, GIMP, Affinity Photo
Steps in Photoshop (example):
- Open image → Image > Image Size
- Set Width (in pixels) according to your website’s needs
- Ensure Constrain Proportions is checked to avoid stretching

Tip: Always keep the image’s aspect ratio to prevent distortion.

Step 3: Compress the Image #

Goal: Reduce file size without noticeable quality loss.
Compression Tools:
- Online: TinyPNG, Squoosh, ImageOptim (Mac), RIOT (Windows)
- Photoshop: File > Export > Save for Web (Legacy) → adjust Quality slider
Recommended File Sizes:
- Hero banners: ~200–400 KB
- Standard images: 50–150 KB
- Thumbnails: 20–50 KB

Tip: Compare before/after to ensure the image doesn’t look blurry or pixelated.

Step 4: Name Your Images Properly #

Use descriptive, keyword-rich file names for SEO.
- Example: red-modern-sofa.jpg instead of IMG_1234.jpg
Use hyphens to separate words, not underscores.

Step 5: Optional – Use Lazy Loading #

Implement lazy loading so images load only when visible on the screen.
This improves page speed and user experience.
WordPress: Many themes/plugins support lazy loading automatically.

Step 6: Test Your Images #

Upload the optimized image to a test page.
Check:
- Loading speed
- Image clarity
- Mobile responsiveness
Tools to test page speed:
- Google PageSpeed Insights
- GTMetrix

Extra Tips #

Keep originals: Always keep a high-res copy before resizing.
Automate: Plugins like Smush, ShortPixel, or Imagify can automatically optimize images on WordPress.
Consistency: Use the same width/height ratios across your site for a uniform look.