In this episode of the Collective Clicks podcast, Aaron and Miquella Gaunt share their journey of scaling their business from local to national, achieving over seven figures in revenue primarily through pay-per-click (PPC) advertising in their first year. The discussion focuses on their strategic marketing decisions that drove high-quality leads and volume.

Aaron emphasizes the importance of inbound leads and discusses the various marketing channels they have explored, including cold calling, direct mail, and Facebook ads. He highlights that the key to their success lies in their marketing and sales strategies, with a particular focus on PPC and direct mail.

The interview dives into the significance of defining marketing parameters—such as budget and location—over optimization tactics. The Gaunts have experimented with various metro areas, ultimately expanding their reach across 14 states while continuously adapting their budget, spending around $25,000 to $30,000 monthly on PPC.

Aaron shares insights into their willingness to test new strategies and embrace failures as learning opportunities. He underscores that successful marketing requires a mindset open to experimentation and adjustment, while maintaining a focus on generating a return on investment. As they look to 2024, the Gaunts plan to further invest in effective marketing channels to enhance their growth trajectory.

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