How Aaron Generated $1.95M Annually From PPC
Learn how Aaron and Miquella Gaunt achieved seven-figure revenue in just one year with PPC.
Sellers New Day scaled their operations by making PPC their main source of marketing. This boosted their lead flow and helped them close additional deals. After this they were able to go national which led to a low cost of $94 per lead.
Learn how Aaron and Miquella Gaunt achieved seven-figure revenue in just one year with PPC.
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THE CHALLENGE
Challenge
Aaron and Miquella Gaunt were initially hesitant about the potential return on investment from digital marketing. Their main concerns included:
- Uncertainty about the quality of PPC leads compared to traditional methods like cold calling.
- Worry about the higher upfront costs associated with PPC campaigns.
- Fear of expanding too quickly and not being able to handle leads from multiple markets.
Many new entrepreneurs in the real estate wholesaling space are drawn to methods that promise quick results, like cold calling. The Gaunts were initially hesitant to invest heavily in PPC, fearing that the leads might not be as numerous or as qualified as those from more traditional methods.
"PPC has been hands down our primary source of inbound leads for revenue. We've seen fantastic results with Bateman Collective's PPC strategy."
Sellers New Day
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How we did it:
The strategy focused on gradual expansion and continuous testing, allowing for data-driven decisions and risk management.
Our strategy for scaling the client's PPC marketing efforts focused on a careful, phased approach to expansion. They started with a $10,000 monthly budget targeting the local Southern California market.
As the client saw success and gained confidence in the PPC process, we systematically expanded to new markets.
The expansion followed this pattern:
- Southern California (initial market)
- Texas (first expansion)
- Southern United States (metro areas only)
- Nationwide (14 states, focusing on metro areas)
As they expanded they were able to receive consistent results while lowering their cost per lead.
Sellers New Day's Strategy
States Targeted
Leads Per Contract
The client achieved seven-figure PPC revenue within a year, with daily deals closing across multiple states.
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