Decreasing Mitch Craighead's Number of Leads to a Deal by 20%
How Joe Homebuyer Sacramento doubled their marketing budget and saw a 4x return on investment with Bateman Collective.
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4X
Return on Investment
Joe Homebuyer Sacramento
SUMMARY
This case study highlights how Joe Homebuyer Sacramento, a real estate investment franchise, partnered with Bateman Collective to scale their marketing efforts. Over two years, they doubled their marketing spend and saw significant growth in lead generation and deal conversion, achieving a 4x return on investment.
How Joe Homebuyer Sacramento doubled their marketing budget and saw a 4x return on investment with Bateman Collective.
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THE CHALLENGE
As a one-person operation, JHB Sacramento needed to quickly ramp up their skills as an acquisition manager while simultaneously generating quality leads.
Their biggest concern was how to effectively allocate their limited marketing budget to attract potential sellers and close deals. They needed a reliable source of leads that would not only help them practice and refine their skills but also lead to their first few successful transactions.
Finding this balance between learning opportunities and profitable leads was crucial for the business's early growth and sustainability.
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"The best team and the best company in the industry is Bateman Collective, and that's been proven for multiple companies that I know of. It would be really hard to put faith and trust into any other than the very best in the industry."
Mitch
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How we did it:
Focus on high-quality lead generation through pay-per-click advertising and social media campaigns.
We leveraged multiple marketing channels to generate a steady stream of high-quality leads. The primary focus was on pay-per-click (PPC) advertising and Facebook campaigns, complemented by search engine optimization (SEO) efforts.
The approach was designed to be scalable, allowing JHB Sacramento to start with a modest budget and gradually increase their investment as they saw results.
We continuously monitored campaign performance, making data-driven adjustments to optimize lead quality and quantity. This adaptive strategy ensured that as the client's business grew, their marketing efforts evolved to match their changing needs and goals.
From Solo Operation to Thriving Team: Joe Homebuyer Sacramento's Marketing Success Story
375%
Increased Conversion Rate
25%
% Decrease on Cost Per Deal
Joe Homebuyer Sacramento transformed from a one-person show to a thriving five-person team, doubling their marketing budget and achieving consistent growth in lead generation and deal conversion.
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