Spending $156K to get $740K: How Michael Smith Scaled his Business.
Learn how Michael of Oasis Home Buyers leveraged PPC to skyrocket their business growth and achieve consistent returns in a shifting market.
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5-6X
ROAS (Even after factoring in management fees)
Oasis Home Buyers
SUMMARY
Michael transitioned from traditional TV advertising to digital marketing, specifically Pay-Per-Click (PPC) advertising. For him, partnering with Bateman Collective led to exponential growth, consistent lead generation, and impressive returns on ad spend.
Learn how Michael of Oasis Home Buyers leveraged PPC to skyrocket their business growth and achieve consistent returns in a shifting market.
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THE CHALLENGE
When he launched his real estate investment business in 2021, Michael leaned on TV ads. They brought in leads, but felt like shooting in the dark. As the market shifted in 2022, he knew he needed a sharper approach.
Digital marketing - and PPC specifically - looked promising. But it wasn't without doubts. "What if this doesn't work?" he wondered. The learning curve was steep, and results weren't guaranteed.
His solution? A four-month test. Head-to-head with another marketing strategy. No guarantees, just pure data.
"With PPC, we're getting in contract one in nine leads, which is insane. And closed deals are one in 12 all the time. Nothing comes close to that."
Michael Smith
CEO
at
Founder of Oasis Home Buyers
How we did it:
Precision Targeting: Elevating Campaign Performance Through Intelligent Optimization
Precision PPC Playbook:
We started with a laser-focused PPC plan that would transform lead generation.
Our game plan:
- Hyper-targeted campaigns that hit exactly the right markets
- Constant optimization, tweaking keywords and bids
- Crystal-clear communication
- Smart, gradual scaling
- Tight integration with the client's sales process
They gave themselves a 90-120 days to dial it in. The result?
Michael's words say it all: "We were just seeing better results with you guys...With Bateman Collective, we were one, able to dial in the marketing and two, the leads are our easiest converting leads. We're getting in contract one in nine which is insane, and closed is one in 12 all the time."
That's not just marketing. That's precision.
$4 Million
70
leads generated per month with a 1 in 9 close rate
$740K
in closed deals from PPC (Year-to-Date)
in total project revenue for 2024
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