Marketing strategist Matthew Halliday provides real estate professionals with tactical guidance for navigating election-driven ad cost increases across digital and traditional media channels.
Political ad spending is flooding media channels, driving up costs for real estate marketers across all platforms. While your competitors retreat from the noise, there’s a strategic opportunity to capture market share. Matthew Halliday reveals exactly where to invest your marketing dollars during election season turbulence and which tactics will deliver the highest ROI.
Marketing strategist Matthew Halliday analyzes how election season impacts real estate advertising costs across TV, radio, Facebook, and Google PPC. The episode provides platform-specific strategies for maintaining lead flow while controlling costs during this competitive period. Halliday covers when to pivot between channels, how to evaluate efficiency versus volume, and why transparent agency partnerships matter most during market volatility. The discussion offers practical advice for adapting your Facebook and Google strategies alongside alternative channels like direct mail. Listeners gain actionable tactics for maintaining marketing momentum through Q4’s election-influenced landscape.