Client Background
Beehive Home Buyers is a Utah-based real estate investment company run by Brandon Evans. Brandon spent 8 years in phone sales before getting into real estate investing in early 2024. In his first full year, he closed just under $1M in revenue — 31 wholesale, flip, and rental transactions plus 4 listings across the Wasatch Front, with an average assignment fee of $27K.
Brandon was referred to Bateman Collective by Mike DeHaan after building his business almost entirely on outbound channels. He came in ready to add a serious inbound channel for the first time.
The Challenge
Brandon had built a legitimate business the hard way. But the model had a ceiling.
His marketing stack before Bateman was purely outbound — cold calling through roughly 200 leads a month, 60,000 direct mail pieces sent, and a scrappy Facebook ads setup run by a buddy on a 20% revenue share deal. That revenue share followed every deal, even ones that closed 9 months after the lead first came in. It was messy, hard to track, and hard to exit.
Pre-Bateman, his marketing spend ran $10–15K/month with a cost per deal of $3–5K. Good numbers for outbound. But the mental load was real.
“I know PPC is going to get freaking expensive… but if I’m only working 15 leads a month on PPC and they’re great leads, it just allows for a lot more mental clarity to scale.”
His other pain points:
- High volume, low quality on Facebook — 50–70% of leads never answered the phone
- No inbound system — every lead required him to initiate contact first
- Zero paid search history — no Google Ads account, no landing pages, no conversion data to start from
He also noted that Utah’s market had been closed to new Bateman clients for essentially Tommy’s entire 3 years at the company. Brandon got in at a rare opening, and he knew it.
Before signing, he drove to Bateman’s Lehi office to meet the team in person, something Tom noted almost never happens. Brandon wanted to fact-check everything firsthand before committing.
What We Did
Campaign Setup & Strategy
Bateman built Brandon’s Google Ads campaign from scratch: creating the ad account, building out landing pages, and connecting the leads database directly to Google’s backend so every lead disposition fed real conversion signals back to the algorithm.
Spencer (Brandon’s account manager) walked him through a realistic ramp-up timeline: month one focused on consistent spend, month two on stabilizing lead flow, and months three through six on quality and first contracts.
Geo Targeting
Rather than blanketing Utah, the team mapped Brandon’s target markets based on where he could actually dispo deals — Davis, Salt Lake, Utah, and Weber counties, with targeted radiuses around high-priority pockets like Magna, West Hunter, Millcreek, and Eagle Mountain. Locations were added strategically to keep cost per lead down while staying within Brandon’s operational range.
Lead Quality Optimization
Bateman connected Brandon’s CRM (Resimply) via Zapier so leads routed directly into a dedicated PPC pipeline. Brandon committed to updating the leads database 2–3x per week, giving Google the feedback loop it needed to improve targeting over time.
Landing Page Testing
The team ran A/B tests on landing page variants — testing trust signals, layout, and testimonial placement. A family photo of Brandon’s family outperformed other variants significantly, lifting conversion rate. Video testimonials from past sellers were queued up as the next test.
The Results
Q1 2026 (First ~3 months of PPC)
Metric | Result |
Total spend (Google + management) | ~$23,000 |
Revenue generated | ~$120,000 net |
ROAS | 5.3X |
Cost per lead | $475 (vs. $700–800 Utah market average) |
Qualified lead rate | 43% average (peaked at 72% in month 3) |
Cost per click | $84 (low end of Utah’s $80–105 range) |
Conversion rate | 16.5% (target range: 12–18%) |
Search impression share | 18% (significant headroom before diminishing returns) |
Brandon closed deals including a $35,000 assignment fee on a Glendale lead and a $90,000 fee from an early campaign lead. Both came from sellers who found him through Google — no chasing, no cold outreach.
At Q1 close, with one more deal pending, his total return pushed to 5.3X.
In His Words
“Every time I see a Bateman lead call inbound, I get very excited.”
“PPC leads are just so freaking good.”
Final Takeaway
Brandon Evans came in with hustle, sales skill, and a realistic budget. What he didn’t have was an inbound system that could match his closing ability. Bateman Collective built that system — and in 90 days, a brand new PPC channel was already running at 5.3X ROAS in one of the most competitive real estate markets in the country.
The campaign still has significant room to grow. Search impression share sits at 18%, well below the 40–50% range where diminishing returns typically set in. Facebook ads are launching. SEO is in its foundation stage. The infrastructure is in place and the leads keep coming.
For REI operators who are ready to stop chasing sellers and start receiving inbound leads — this is what a properly managed Google Ads campaign can do in 90 days.