The Challenge
Legacy Homes wanted more than just leads—they needed profitable deals.
While lead volume increased quickly, they also encountered a common challenge in PPC campaigns: too many leads coming from outside their target market, reducing efficiency and wasting ad spend.
What We Did
We launched a new paid advertising campaign while simultaneously rolling out a redesigned website and SEO strategy to build both short-term and long-term lead generation.
As campaign data came in, we identified an issue with poor location targeting. Rather than accepting lower-quality leads, we analyzed the data, adjusted targeting, and refined campaign settings to attract more prospects from the areas that mattered most.
The Results
- First deal closed within the first month of launching campaigns.
- That first deal generated a $37,000 assignment fee, significantly outperforming the client’s average assignment fee of $20,000.
- Achieved a 4.43x ROAS during the first two months while campaigns were ramping up.
- Maintained a 3.03x ROAS across the lifetime of the campaign despite continued optimization and scaling.
- The newly launched website and SEO strategy generated two signed contracts within the first 30 days (currently pending close).
- Reduced the volume of out-of-market leads by refining geographic targeting, resulting in higher-quality opportunities and improved campaign efficiency.
Why This Matters
Early success wasn’t driven by luck—it came from continuous optimization.
By combining paid advertising with a high-converting website and SEO, then using real campaign data to improve lead quality, Legacy Homes generated profitable deals quickly while building a sustainable long-term marketing engine.
