Most investors treat marketing like a vending machine — put money in, get deals out. When it doesn’t work, they blame the channel. Greg Berney has been running a wholesale and rental business in Greensboro, NC for six years, closing 60+ contracts last year, and he’ll tell you straight: your marketing probably isn’t the problem. Your sales process is.
Greg has been a Bateman Collective client for nearly five years. What’s made him stand out isn’t deal volume — it’s that he’s built a business that actually serves his life, not the other way around. He coaches, he develops his team members into real estate investors themselves, and he still leaves at 2pm for his kids’ lacrosse games.
In this episode, Brandon and Greg get into what that actually takes — and it’s less about systems than most people expect.
What’s covered:
• Why most investors have a sales problem, not a marketing problem
• How consistency in one channel beats channel-hopping every time
• The difference between gross revenue growth and profitable growth
• How Greg doubled assignment revenue by fixing his dispo process
• Why detaching from outcomes makes you a better business operator
• What “building a business out of fear” costs you long-term
