Client Background
Simple Sale Home Buyers is a Washington-based real estate investment company run by partners David Glavatskiy and Alex. Operating primarily in the Puget Sound corridor — Seattle, Tacoma, Olympia, and Bremerton — they focus on fix-and-flips, with wholesaling as a secondary exit strategy. When they started with Bateman Collective, this was a side business. David and Alex both held full-time jobs while building their investing operation.
The Problems
Simple Sale came in with a straightforward problem: not enough leads, and no clear picture of why.
Six months into running Google ads, they had closed just one deal. Lead quality was decent when leads did come through, but volume was too low to build any momentum. Their campaign was targeting counties that stretched too far east — outside their actual buying area — and their bids had significant room to tighten up. On top of that, a previous Facebook ads agency was running their social spend at around $4,500/month in ad spend plus $1,500 in management fees, but results were wildly inconsistent. One stretch brought in $100K in deals. Then nothing for six months.
David described it plainly: “We’re not spending a lot, but when we do get a lead, it’s typically decent quality — there’s just not a lot of them coming through.”
How Bateman Helped
Campaign optimization and bid management Spencer’s first move was fixing how the budget was being spent. The team went through every ad group and keyword — cut what wasn’t working, put more behind what was.
Funnel analysis and landing page improvements Most of the drop-off was happening between the click and the lead. They ran tracking audits, rebuilt landing page variants, and tightened up ad copy — including Puget Sound-specific headlines to boost relevance.
Spam suppression At one point, a third of all leads were spam. Through IP blocking and ongoing cleanup, the team got that down to 6%.
Expanded campaign strategy When David needed more volume, Spencer laid out two options: broad match keywords and a Performance Max campaign. David ran both, adding $1,000/month for the PMax test. Over time, PMax found traction — especially after the team narrowed targeting to Bremerton and Olympia, two markets most Seattle-area investors skip.
SEO launch Month one: metadata and keyword research. Month two: location pages for Seattle, Tacoma, Olympia, and Everett, plus intent pages for sellers in divorce, foreclosure, inheritance, and relocation situations. The goal was to back up PPC during Q4 slowdowns with steady organic traffic.
Facebook ads launch
After David’s previous Facebook agency contract expired, Bateman took over. The team set up a new ad account under Simple Sale’s business manager, built out campaigns using the top-performing creative formats (simple static ads and selfie-style video), and began testing in market. The Andromeda update to Facebook’s algorithm shifted targeting to be driven heavily by the creative itself, so the team focused on ad quality first.
Lead database and algorithm training
Spencer pushed David to consistently update Bateman’s lead database — not just for reporting visibility, but because it feeds directly back into Google to train the algorithm toward higher-quality leads.
The Results
By March 2026, the campaign looked completely different from where it started.
- Cost per lead dropped from ~$300 to ~$250 over a 60-day comparison window
- Qualified lead rate jumped from 12% to 28% in the same window
- Spam rate cut from 33% to 6%
- Poor location leads dropped from 38% to 15%
- Cost per opportunity fell from $2,500 to $800
- Cost per contract came in at $9,000–$9,600 against a target of $10,000–$13,000 for the Seattle market
- Two contracts closed in a single weekend in late March 2026, with David noting at least three additional contracts that hadn’t yet been entered into the system
- David went full-time on the business in mid-January 2026 — a direct result of the operation generating enough deal flow to support it
David put it simply: “Google is killing it for us right now. Whatever we’re doing, let’s keep it going.”
When asked about lead quality on the phones, he noted: “If someone genuinely submitted the form, they get on the phone within a few tries. And if we can get a conversation going, we have a pretty good shot at doing something.”
In His Words
“We’ve been getting a lot of leads from Bateman which is great… Google is killing it for us right now. So whatever we’re doing, let’s keep it going…I’ve been full time on this since mid January. It’s been kind of a game changer because I follow up, I can hound these leads, I can meet them out there and I close deals at a pretty decent rate. “
— David Glavatskiy, Simple Sale Home Buyers
Final Takeaway
Simple Sale Home Buyers is a good example of what happens when a strong operator gets paired with a campaign that’s actually built for their market. David and Alex knew their buying area, knew their preferred seller profile, and were willing to put in the work on follow-up. Bateman’s job was to make sure the right leads were getting to them at a cost that made the math work.
The campaign isn’t done growing. With Facebook just launching, SEO still in its early foundation phase, and ad spend increasing, Simple Sale is set up to keep scaling through 2026.
If you’re a real estate investor running ads that aren’t producing or paying too much per deal, [contact Bateman Collective] to see what’s possible in your market.