Most real estate investors treat every lead like a single opportunity.
But what if every lead could turn into multiple deals?
In this episode of the Collective Clicks podcast, Brandon Bateman sits down with Steven Howell from DealMachine to talk about a marketing strategy most investors overlook:
Micro-targeting neighborhoods around your inbound leads.
When a seller reaches out through SEO, PPC, or Facebook ads, the surrounding houses often have similar situations — similar property conditions, similar life events, and similar motivations to sell.
Smart investors are turning those inbound leads into neighborhood marketing opportunities by:
• Door knocking nearby homes
• Sending hyper-targeted postcards
• Driving the surrounding streets for distressed properties
• Re-visiting old leads in the same area
In some cases, investors are turning one inbound lead into multiple deals in the same neighborhood.
Steven also shares how DealMachine has evolved beyond driving for dollars into a full data platform — including AI tools that help investors identify distressed properties faster and improve their sales conversations.
If you’re already generating inbound leads but want to maximize every opportunity, this episode will give you practical strategies to pull more deals out of the same marketing spend.