Most real estate investors think they’re “doing PPC.”
Very few are actually using it to its full potential.
In this episode of the Collective Clicks Podcast, Brandon Bateman sits down with Glen Peterson — a digital marketing veteran who has managed over $280 million in Google ad spend — to break down what separates average campaigns from elite, enterprise-level performance.
They dive deep into:
- Why most Google Ads campaigns stall out
- The real power behind AI-driven bidding
- What “offline conversion tracking” actually means (and why almost no one does it right)
- How shared data accelerates performance
- Why small budgets struggle — and how to overcome it
- The difference between tracking metrics… and feeding the algorithm
If you’re spending money on Google Ads (or thinking about it), this episode will fundamentally change how you view data, lead quality, and optimization.