How long does it take to see results from PPC campaigns?

PPC campaigns need time to gather data and optimize. Expect 2–4 weeks to begin seeing leads, but consistent results typically take 4–6 months.

What's a realistic budget for PPC as a real estate investor?

We recommend starting with $4,000–$10,000 per month in ad spend. A general rule is to divide your average deal spread by 4 to estimate a monthly budget capable of producing approximately one deal per month.

How long does SEO take to work for real estate investors?

We recommend committing to at least 12 months of SEO. Growth may begin around month 3, but strong and sustainable lead flow typically takes 12 months or more.

Can SEO work alongside my PPC campaigns?

Yes. PPC drives immediate leads while SEO builds long-term organic visibility. Together they dominate search results and create a balanced lead pipeline.

Do I need a new website for real estate investing?

No. We can use your existing website. We also offer website builds if you do not currently have one.

Do Facebook ads work for finding motivated sellers?

Yes. Our clients currently see a 3–4X return on ad spend from Facebook campaigns.

Which service should I start with?

We recommend scheduling a free consultation to evaluate your market size, goals, and marketing budget. Often a combination of channels produces the best results.

Retargeting Ads for Real Estate Investors

Most homeowners don't convert on the first visit. Retargeting keeps your business in front of warm leads across Facebook and Google until they're ready to reach out.

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Quick Answer

What are retargeting ads for real estate investors?

Retargeting ads are shown to people who have already interacted with your business, whether they visited your website, engaged with a Facebook ad, or started filling out a form without finishing. Instead of competing for a new visitor's attention, retargeting focuses your budget on warm leads who already know who you are.

Key Takeaways

Targets people who already visited your site or engaged with an ad
Lower cost per lead than most cold-audience campaigns
Keeps your business top of mind through a longer seller decision timeline
Works across both Facebook and Google campaigns
Uses exclusion audiences to avoid wasting spend on existing leads or customers
Complements, rather than replaces, your primary campaigns

Why It Matters

Why Retargeting Matters for Real Estate Investors

A motivated seller rarely reaches out on the first visit. Financial pressure, inherited property, or relocation decisions take time to work through. Retargeting is how you stay visible during that window instead of losing the lead to whichever competitor happens to be there when they're finally ready.

Most Visitors Don't Convert Immediately

Retargeting recaptures interest from people who needed more time before reaching out.

Lower Cost, Higher Intent

Warm audiences that already know your business typically cost less to convert than cold traffic.

Exclusion Keeps Spend Efficient

Exclusion audiences make sure you're not paying to re-target people who already converted or aren't a fit.

The Service

What You Get With Retargeting Ads

Retargeting is built using the same audience infrastructure as our core Facebook and Google Ads services.

Retargeting Audiences

Website visitor retargeting
Facebook engagement retargeting
Abandoned form retargeting
Custom audience creation from CRM data

Exclusion & Efficiency

Exclusion audiences for existing customers and leads
Frequency monitoring to avoid ad fatigue
Budget allocated toward highest-intent segments

Creative for Warm Audiences

Messaging tailored to returning visitors
Multiple creative variations tested over time
Calls-to-action suited to a further-along decision stage

The Process

How Retargeting Fits Into Our Process

Audience Setup

We build retargeting audiences from your website traffic, ad engagement, and CRM data where available.

Exclusions

We set exclusion audiences so budget isn't wasted on people who've already converted or aren't a fit.

Creative & Launch

We build and launch creative suited to a warmer, further-along audience.

Optimize

We monitor frequency and performance, adjusting budget toward the highest-converting segments.

Ready to Stop Losing Warm Leads?

If people are visiting your site or engaging with your ads but not converting right away, retargeting is usually the fastest fix.

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How It Fits

How This Supports Your Other Channels

Every channel points back to the same acquisition system.

Foundation

Investor Websites That Convert

The structured, fast site every marketing channel depends on.

Explore Web Development

Organic

SEO for Real Estate Investors

Compounding, long-term motivated seller lead generation.

Explore SEO

Paid Search

Google Ads for Motivated Sellers

Immediate visibility for high-intent seller searches.

Explore Google Ads

FAQ

Retargeting Ads FAQs

Is retargeting a separate service, or part of Facebook and Google Ads?

It's built using the same infrastructure as our core Facebook and Google Ads services. This page explains that piece in more depth.

How much of my budget should go toward retargeting versus new audiences?

It depends on your traffic volume, but retargeting typically works best as a smaller, highly efficient slice of a broader campaign rather than the entire budget.

Do I need a certain amount of traffic before retargeting makes sense?

Retargeting audiences need enough volume to be effective, so it's usually introduced once a campaign has been running long enough to build an audience pool.

Can retargeting work if I don't have Facebook Ads running?

Yes. Retargeting can run on Google as well, using website visitor data even if your primary campaigns are elsewhere.

How do you avoid annoying people with too many ads?

Frequency monitoring is part of the ongoing optimization, so retargeting audiences aren't over-served the same ad repeatedly.