Mark Gabryel closed 90 contracts from 250 inbound leads after previously needing 590 outbound leads to lock up just 25 deals. This conversation reveals the counterintuitive reality that expensive PPC leads convert at rates outbound channels can’t match when you adjust your qualification and rapport-building approach. Discover how one Tulsa wholesaler generates 6-8x ROI spending $10-15k monthly while doubling average assignment fees to $15k through better acquisitions systems.
Mark shares the exact mindset shifts that transformed struggling PPC conversion into consistent profitability, proving lead quality trumps volume every time. You’ll learn the single qualification question he asks on every call that determines appointment booking, why speed-to-lead matters more than perfect criteria for inbound channels, and the rapport technique that gets sellers talking 30-60 minutes before property walkthroughs. The breakdown includes closing 1 out of 4 appointments by treating PPC leads differently than cold outreach, why arguing about price on first calls destroys booking rates, and how removing lower-quality outbound sources actually improved overall close rates by letting the team focus on higher-intent prospects.
Discover how a Tulsa wholesaler tripled contracts to 90 deals from just 250 inbound leads while cutting total lead volume in half, achieving 6-8x ROI on $10-15k monthly PPC spend by shifting from outbound quantity to inbound lead quality with better qualification and rapport systems.
