In this episode, hosts Brandon Bateman and Shaun Young discuss how to optimize location targeting in PPC advertising. They emphasize the need for a data-driven approach, highlighting the distinction between primary and secondary markets and the common mistakes advertisers make. The hosts explore the challenges of statewide campaigns, stressing that success often depends on budget and market type.

Is your location targeting in PPC as effective as it could be? Join us as we dive into the nuances of national campaigns, data-driven strategies, and the critical role of exit strategies in achieving marketing success!

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In this episode, we explore the complexities of location targeting in PPC advertising, particularly for national clients. Hosts Brandon Bateman and Shaun Young discuss the importance of differentiating between primary and secondary markets, encouraging clients to take a strategic approach based on data rather than instinct. They highlight common pitfalls, such as overreacting to stray leads from outside target areas and the challenges of statewide or nationwide campaigns, emphasizing that success often hinges on budget size and market characteristics.

The conversation also delves into exit strategies, stressing that understanding the right markets for wholesaling is crucial for effective targeting. This insightful discussion aims to help marketers navigate their campaigns with a more informed, data-driven perspective.