In this concluding segment, Brandon Bateman and Garrett Craigan highlight the significance of form placement and call-to-action strategies for landing pages. They stress that forms should be positioned above the fold to capture users’ attention effectively and discuss the benefits of providing both forms and phone numbers as contact options.
In this episode of the Collective Clicks Podcast, Brandon is joined by Garret Cragun from our paid media team to discuss landing pages. We’ll cover five common mistakes people make when building landing pages and how to do them correctly, as well as four ways to create exceptional landing pages.
In the final segment of the Collective Clicks podcast, hosts Brandon Bateman and Garrett Craigan delve into critical elements of landing page design, particularly focusing on form placement and call-to-action strategies. They emphasize the importance of placing forms above the fold on both desktop and mobile versions of landing pages, debunking the common misconception that users will scroll down to find them. Garrett points out that most form submissions come from users who quickly click and submit without scrolling, underscoring the necessity of having a clear and immediate call to action available.
The discussion then transitions to the types of contact methods that should be included on landing pages. Garrett advocates for offering both a form and a phone number to cater to different user preferences. He notes that while forms are convenient for some, others may prefer the immediacy of speaking with a human, especially when they want to discuss their situation in detail. The hosts agree that having multiple contact options can enhance audience engagement and improve conversion rates, as phone calls often result in higher quality leads compared to form submissions.