Most investors don’t have a revenue problem. They have a cash discipline problem. More deals just hide it. Until they don’t.
In this episode, Brandon sits down with David Richter, founder of Simple CFO and author of Profit First for Real Estate Investing. David’s team helps investors keep more of what they make after living through doing 25 deals a month and still losing money.
This conversation breaks down why profitability isn’t a result. It is a constraint you build the business around. And how most operators get it backwards.
What we cover:
• Why “profit” on paper doesn’t mean cash in your bank
• The core idea behind Profit First and when it actually works
• Why most investors stay stuck living deal to deal
• How to build reserves without overcomplicating your finances
• What to do when revenue drops and decisions get tight
• The simplest way to start even if you hate numbers