This episode discusses why many investors fail to achieve their expected ROI, especially in real estate marketing. While PPC offers quick wins, the hosts explain that SEO is where long-term growth and real value lie. The problem is that many investors have a short-term focus and cut SEO efforts when cash flow is tight, which can severely damage future returns.
Bateman Collective Account Manager Shaun Young and Brandon discuss the idea that ROI is not everything when it comes to achieving business success. This episode explores the idea that focusing too heavily on ROI can actually negatively affect profitability and provides insight on how to avoid this mistake.
In this episode of the Collective Clicks podcast, the focus is on why many investors struggle to realize their return on investment (ROI), particularly when it comes to marketing strategies like SEO and PPC. The hosts highlight a common pitfall: businesses often prioritize short-term wins through PPC but fail to recognize the long-term value of SEO. While PPC can provide quick results, the real potential of SEO lies in its ability to deliver sustainable and compounding returns over time—akin to rental income versus one-time wholesale deals.
The conversation stresses that many investors have a “scarcity mindset” regarding SEO, viewing it as an expense rather than an investment. However, cutting SEO efforts when cash flow is tight or when acquisitions teams are short-staffed can lead to major setbacks. The hosts argue that stopping SEO is like taking a high-interest loan against your future leads, making it harder to recover the lost ground. Investors who treat SEO as a consistent investment and have the patience to let it grow are the ones who see the highest long-term ROI.
The episode also touches on the psychological aspect of investing in SEO, requiring faith in the process and trust in the people managing it. Rather than focusing on immediate ROI, investors should look ahead to the returns they’ll see years down the road. The hosts encourage doubling down on SEO during uncertain times, as it can create immense opportunities that competitors might miss.