Bateman Collective

Bateman Collective

How to Track PPC Without Destroying Your SEO | Zach Blackburn

Real estate investors destroy Google rankings through tracking mistakes that violate NAP consistency rules across 80+ citation directories. Zach Blackburn reveals why sending PPC traffic to your homepage hurts conversions, exposes the myth that paid ads boost SEO rankings, and shares the 7-step process for tracking every lead source without tanking your Google Business Profile authority.

Learn how dynamic phone number tracking works with call tracking software, why different marketing channels need separate non-indexed landing pages, and the exact setup tracking 90%+ of traffic sources while maintaining perfect citation consistency. Discover Google’s official stance on whether PPC traffic impacts organic rankings, how to use Call Tracking Metrics for keyword-level attribution, and why too many DBAs sabotage real estate investor SEO efforts.

Learn the 7-step NAP consistency process that lets real estate investors track PPC, SEO, and Google Business Profile leads separately using dynamic phone numbers and non-indexed landing pages without destroying citation authority across 80+ directories or tanking organic search rankings.

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Bateman Collective is a data‑driven digital marketing agency specializing in helping real estate investors scale with predictable leads through proven PPC, SEO, and conversion strategies trained on millions in ad spend

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