The brutal truth about PPC management, agency economics, and why your $10K ad budget can’t buy you the $100K strategist you actually need — unless you know this model.
Most real estate investors are bleeding money on PPC without even knowing it. The difference between mediocre results and explosive growth isn’t your budget — it’s whether you’re making emotional decisions disguised as data-driven ones. After managing over $100 million in ad spend, the patterns become crystal clear: the same mistakes keep costing investors deals. This conversation pulls back the curtain on what actually works.
This episode breaks down the real economics behind hiring in-house versus working with agencies, and why most investors make the wrong choice. You’ll discover why marketing guarantees are actually red flags, how the best marketers think about data versus intuition, and the hidden costs that make in-house hiring far more expensive than it appears. We explore three distinct agency models and reveal which one gives you enterprise-level strategy at a fraction of the cost. The conversation includes a shocking story about a $10K mistake that led to 5 closed contracts, and why the investor’s response separated him from everyone else. If you’re spending money on PPC, this episode will change how you think about managing it.
