Real estate investors lose thousands on PPC agencies that optimize for clicks instead of closed deals. The in-house versus outsourcing decision determines whether your ad spend generates consistent acquisitions or evaporates into vanity metrics. This breakdown exposes how to evaluate marketing partners and why data aggregation across $100 million in managed spend creates advantages individual operators can’t replicate.

Derek Peterson and Brandon Bateman reveal why hiring in-house marketers consumes over 50% of your ad budget before a single lead converts. You’ll discover the three agency red flags that identify money-wasters, understand why top PPC talent refuses small REI companies, and learn how investors access enterprise strategies through data aggregation models. The conversation explains why self-managing keeps you trapped in low-leverage activities, exposes guarantee scams that can’t work economically, and demonstrates how split-testing across hundreds of campaigns generates cheaper motivated seller leads than any single operator achieves independently.

Learn why in-house PPC marketers cost over 50% of ad budgets and discover the framework for evaluating real estate marketing agencies that separate providers delivering closed deals from cookie-cutter operations wasting money on clicks that don’t convert.