Scale your wholesale business from $40K to $2M in just 5 months with industry leader Forrest Blackburn. In this closing part of the episode, Forest Blackburn explains how he partnered with Cody Sperber of Green Elephant Development after becoming a free agent. Together, they built out a successful wholesale real estate channel using PPC as their core strategy.
Wholesale industry leader Forrest Blackburn joins Brandon on this episode of the Collective Clicks podcast. Blackburn shares his experience on growing a company from $40K to $2M in just five months and offers tips on optimizing marketing strategies, implementing split testing, and growing your wholesale business nationally.
In the final segment of the podcast, Forest Blackburn shares how his collaboration with Cody Sperber of Green Elephant Development began. After becoming a free agent, Forest signed a non-exclusive agreement with Sperber to prioritize building out their wholesale channel in an evolving real estate market. He discusses how the key to their success has been using PPC (Pay-Per-Click) advertising on both the acquisition and disposition sides of the business. By generating quality leads from distressed properties and sellers and targeting motivated buyers, they’ve been able to thrive despite market shifts.
Forest emphasizes that PPC is a reliable strategy that has “weathered the storm” in uncertain times, even when investors were making low offers out of fear. Now, as a coach and mentor, Forest shares these strategies with his students, helping them navigate the wholesale market with innovation and confidence. His story underscores the importance of maintaining a solid marketing foundation, especially during unpredictable market conditions.