Category: Industry News

Zane White’s RESVA Secrets to Closing More Deals | Cold Calling, and Culture Building

Running a high-performing cold calling team requires more than just hiring—it demands the right systems, culture, and data-driven decisions. In

You’re Measuring the Wrong Thing (And It’s Costing You Deals)

Most investors track dozens of marketing metrics when only four actually determine profitability: volume potential, lead accuracy, return ratios, and

Your Rental Portfolio Math is Wrong (Here’s the Real ROI) | With Parker Stiled

A tactical breakdown of how to reposition your portfolio for higher, quieter returns. Feeling like your rental portfolio isn’t

Why Over-Emphasizing Cost Per Lead Is Killing Your REI Business

This episode sheds light on the intricate relationship between lead quality and cost in PPC advertising, emphasizing the need for

Why Most Real Estate Investors Fail at SEO And How to Win With Zach Blackburn

SEO isn’t just another marketing channel—it’s building digital equity that continues paying dividends long after your initial investment. SEO

When the going gets tough, your marketing gets tougher: How to survive this election season

Marketing strategist Matthew Halliday provides real estate professionals with tactical guidance for navigating election-driven ad cost increases across digital and

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