Most investors track dozens of marketing metrics when only four actually determine profitability: volume potential, lead accuracy, return ratios, and cash conversion speed.

Most marketers obsess over vanity metrics that don’t actually drive business growth. While everyone’s chasing the perfect cost-per-lead or bragging about 10x returns, successful investors are quietly focusing on four core metrics that actually matter. These metrics have minimal overlap and give you the complete picture of what’s working in your marketing. Stop getting distracted by the noise and start measuring what moves the needle.

This episode breaks down the DART framework – four essential marketing metrics that every real estate investor needs to track. Deals per month (volume potential) matters more than perfect efficiency, because sometimes a 2x return on $1M beats a 10x return on $10K. Accuracy measures how well your marketing finds motivated sellers, with leads-per-deal being the key indicator. ROI remains crucial but shouldn’t be measured in isolation from the other factors. Time (cash conversion cycle) determines how long your money stays tied up before returning profit.