In this episode, Brandon Bateman and Shaun Young discuss effective Google Ads strategies, highlighting the importance of balanced keyword use in headlines, the dangers of dynamic keyword insertion, and the pitfalls of relying on Google’s ad scores. They encourage advertisers to prioritize quality and clarity over compliance with arbitrary metrics.
Shaun Young, an account strategist who has worked with 100+ real estate investors across the country joins Brandon in this episode. Together, they delve into the world of Google Ads and discuss the key elements of where people go wrong especially when it comes to ad copy. This is the second part of an eight-part series that focuses on common mistakes made by investors, areas where they can improve, and strategies for outperforming the competition.
In this enlightening episode, hosts Brandon Bateman and Shaun Young delve into the intricacies of Google Ads, emphasizing the importance of creating engaging and relevant headlines. They stress the necessity of incorporating keywords without falling into the trap of keyword stuffing, drawing parallels with poorly crafted ads seen on platforms like Alibaba. The discussion covers the balance between maintaining ad relevance for Google’s quality score and ensuring that ads resonate with potential customers.
The hosts explore the risks associated with dynamic keyword insertion, highlighting its potential to confuse and mislead consumers, especially when trademarks are involved. They warn against using this tactic indiscriminately and suggest focusing on ad group structures to maintain relevance without relying on dynamic insertions.
Additionally, they critique Google’s ad and optimization scores, arguing that these metrics can mislead advertisers and may not accurately reflect ad performance. Instead, they advocate for a more intuitive approach to ad creation, focusing on clear and compelling content that truly serves the target audience.