In-house PPC team or agency? Get the real deal on costs, control, and results. Trevor Mauch explains that PPC is a valuable tool for those who are already skilled in conversions and dispositions, asserting that success in advertising relies heavily on preparation and partnership.
Debating whether to manage your PPC in-house or loop in an agency? We’re here to offer our completely unbiased opinion ( ) and help you make the decision that’s right for you. Jeff Meigs joins Brandon Bateman to discuss the pros and cons of managing PPC advertising in-house versus hiring an agency. what do you think? Is PPC better in-house or with an agency? Share your take in the comments below and let the debate begin!
In the final segment of the episode,Jeff Meigs emphasizes that the effectiveness of PPC (pay-per-click) advertising largely depends on the existing skills in acquisitions, dispositions, and conversion rates. He points out that while some individuals excel and achieve impressive results through PPC, it often boils down to their ability to convert leads into deals. Trevor illustrates this by comparing two individuals: one who converts one deal from 100 leads and another who converts ten from the same number. The latter’s success isn’t due solely to the PPC campaign; it stems from their established expertise in sales and customer interaction.
He notes that PPC serves as a powerful accelerator for those who already have their processes dialed in. Trevor warns against the common pitfall of blaming agencies when PPC campaigns underperform, encouraging clients to reflect on their own practices and how they prepare their partnerships for success. He stresses the importance of setting up both parties for success, highlighting that a collaborative relationship is key to maximizing the effectiveness of PPC advertising. The segment wraps up with a call to action, inviting listeners who are ready to enhance their skills in acquisitions and conversions to visit ppcpitbulls.com.