Turning motivated sellers into hot leads starts with a killer landing page. Keep it mobile-friendly, ask for basic info, test everything, offer forms and calls, match your ads, add reviews, and ensure it loads fast. Ready to up your lead game? Let’s chat and boost your strategy.
7 Keys To The Perfect The Motivated Seller Landing Page
As a real estate investor, you know that the key to success is finding truly motivated sellers. But once you find them, how can you make sure that they turn into leads? Read on to learn our secrets.
As we’ve managed digital marketing campaigns for 300+ real estate investors over the last few years, we’ve found that your landing page can be the difference between a highly successful lead generation campaign and a campaign that drives expensive, low-intent leads. You only get one first impression with these motivated sellers, so it’s critical that you make it count.
But what makes a good landing page? And how can you create one that will help you find and convert motivated sellers?
Here are seven tricks to perfecting your motivated seller landing page:
- Optimize For Mobile
Did you know that 73% of all Google Ads traffic happens on a mobile device? The world is shifting faster and faster towards a mobile-centric society, and your landing pages need to be designed with that in mind.So how do you do that? Mobile devices have significantly smaller screens than desktops (obviously) so you need to make sure that the most important information on your landing page (your headline and your form) is visible without having to scroll. This portion of the landing page is called ‘above the fold’, and you want to pack it with your most important information.
- Keep Your Form Simple
Your acquisitions team would love it if you asked for details like property size, age of appliances, and the number of bedrooms and bathrooms in the property, but we’d recommend a different approach. Data suggests that the longer the form, the lower your lead conversion rate. Your prospects don’t want to spend a ton of time filling out your form—they just want to sell their property as quickly as possible. So follow their lead! We recommend limiting your form to asking essential questions like phone number, property address, and name.Pro tip? Set up a multi-step form so that you can still capture people that abandon your form halfway through.Super-pro tip? Leverage lead sculpting.
- Test, Test, Test
You might think that a specific design element will perform well on your landing page, but do you know that it will work? Probably not.We recommend running A/B tests to prove with data how that change impacts conversion rates and lead quality. Once you find a winner, run another test. And another test. And another test…you get the picture.Here at Bateman Collective, we’ve run thousands of A/B tests across hundreds of landing pages at once, helping us quickly learn exactly what brings in the cash.
- Offer Form Submissions AND Phone Calls
Every prospect is different; some would prefer filling out a form and waiting for your call, while others want to jump on the phone and talk to a human being.So offer both! By only offering one or the other, you’re limiting the possible impact of your campaigns. And please, TRACK your phone calls. Phone calls frequently convert at a higher rate than forms, so make sure that you tell your ad platforms how they’re converting, too.
- Dynamic Landing Page Content
Throw on those coke bottle glasses and grab your pocket protector, because we’re about to get nerdy. Meet one of our best friends here at Bateman Collective, dynamic landing page content.Imagine a world where you could present exactly the messaging & content that a user is looking for based on their Google Ad. The user could find information that seems personalized to answer their specific situation and question. Sounds pretty cool, right?That world is here, and it’s possible through dynamic landing page content.By adding a UTM parameter (basically a string of code) to your URLs, you can dynamically change your landing page to reflect where that visitor came from. Doing this improves your Google Ads rank AND your conversion rate. Win win!
- Add Social Proof
Did you know that 93% of prospects rely on customer reviews when dealing with a business they aren’t familiar with?93%.With trust at an all-time low online, it’s crucial that your landing page quickly builds trust that you are a reputable business that your prospects can confidently work with. After all, they’re trusting you with their largest asset—their home.To do this, we recommend adding the following elements to your landing page:
- Average customer review #s
- Publications you’ve appeared in
- Text testimonials (video testimonials if you have them!)
- A brief section explaining your business’s story & mission
We’ve seen an enormous conversion rate lift by adding social proof elements to motivated seller landing pages.
- Optimize for page speed
While page speed isn’t necessarily the end-all-be-all of landing page performance, it’s still valuable to design your landing page with page speed in mind. Your motivated sellers are impatient and urgently looking for solutions, so a slow page might just send them looking elsewhere.Easy ways to improve your page speed include:
- Reducing image sizes
- Limiting videos to 3-4 max
- Limit the number of tracking scripts on your page
- Use a dedicated landing page builder like Unbounce
Now you’ve got the inside scoop on creating a high-converting landing page that will bring motivated seller leads into your funnel like never before. Need more help? Schedule a free strategy consultation and see how we can take your digital marketing to new heights.