“These leads are seriously motivated.”
Summary
Christopher Frione, Owner of Royal Realty Holdings
The Challenge
Royal Realty faced several key issues:
- Too many cold calls: Making thousands of calls daily was eating up time and resources
- Past marketing failures: They’d tried Facebook ads, bought PPC leads, and used text marketing without much success
- Need for better leads: They wanted more people coming to them instead of chasing prospects
- High costs: Their lead costs were too high for the results they were getting
- Market limitations: They needed to reach more people in their target areas
Client Review
“We’re a big fan of Bateman leads. They really have motivation behind them.”
Christopher Frione, Royal Realty Holdings
Owner at Royal Realty
How we did it:
Bateman Collective implemented a two-pronged Google Ads strategy:
- Local focus campaign: Built ads specifically for their Connecticut and Western Massachusetts markets
- National opportunity campaign: Created a second campaign for other promising markets like Texas, Florida, and North Carolina
- Smart bidding strategy: Used data from over $1.1 million in ad spend across many markets to make smarter bidding decisions
- Better lead screening: Set up filters so leads with houses already listed didn’t count as conversions
- Constant improvements: Regularly updated keywords, adjusted bids, and watched search terms
- Used feedback loops: Created a system for Royal Realty to tell Google which leads were good, helping the system get smarter
The Results
The numbers speak for themselves:
Motivated Leads Per Month – 35+
Cost Per Lead – $170