Facebook Ads
Reach motivated sellers before they hit the MLS with our targeted Facebook advertising campaigns for real estate investors. We help REI companies capture distressed homeowners early in their selling journey through advanced targeting and compelling social media strategies.
What are Facebook Ads and Why You Need Them
Facebook Ads allow you to target homeowners based on life events, behaviors, and demographics that indicate motivation to sell. Unlike Google Ads where you have to wait for them to start searching, Facebook lets you reach distressed homeowners first, beating out your competition.
Why REI Companies Need Specialized Facebook Advertising
The best deals never make it to Google searches. Motivated sellers are discussing their problems on Facebook – months before they search “we buy houses.” This gives you first access to opportunities your competitors never see.
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Increased Reach
Show your brand to more people in your target audience across Facebook. -
Engaged Audience
Connect with users who are most likely to interact with your content and offers. -
Measurable Results
Drive clicks, leads, and conversions with campaigns optimized for performance.
Our Facebook Ads Service
We offer comprehensive Facebook Ads solutions tailored to your business needs and goals.
- Advanced Audience Targeting
Reach motivated sellers before your competition finds them
- Life event targeting (divorce, job loss, inheritance)
- Behavioral targeting and financial stress indicators
- Custom audience creation from your existing leads
- Creative Development & Testing
Compelling ad content that stops the scroll
- Video ad creation and optimization
- Carousel and single image ad development
- A/B testing of multiple creative variations
- Campaign Structure & Strategy
Organized campaigns for maximum performance
- Situation-specific campaign organization
- Budget allocation and bid optimization
- Ad placement and device targeting
- Landing Page Integration
Convert social traffic into qualified appointments
- Social media-optimized landing pages
- Lead magnet and educational content creation
- Conversion rate optimization for Facebook traffic
- Lead Nurturing & Follow-up
Turn Facebook leads into motivated seller appointments
- Automated email sequence setup
- Lead scoring and qualification systems
- CRM integration and lead management
- Performance Analytics & Reporting
Track Facebook leads from impression to closed deal
- Conversion tracking and attribution
- ROI reporting and campaign optimization
- Lead quality analysis and improvement strategies
Proven Results
Overall Performance Metrics:
Client Success Story: Char Hiaring - Sell My House Idaho
I needed marketing channels that consistently deliver motivated sellers. Our leads have been good. You guys are the best.
- 10X return on Facebook ad spend
- $84 cost per lead on Facebook
- Just 7 leads needed per contract (industry average is 15)
- 19 closed deals directly from our marketing
- One standout win: Facebook lead resulted in a $63,000 deal
Client Success Story: Luis Rodriguez - Simple Sell LLC
We’ve brought in about $477,750 dollars in the last 90 days. We’ve spent about $46,990 total. That’s about a 10 times return on our investment. Bateman Collective’s marketing strategy delivered the quality leads we needed to make it happen.
- 10X ROAS in 90 days
- $477,750 in revenue generated
- 22% conversion rate in secondary markets
- Multiple one-call closes through improved lead quality
Client Success Story: Jake Burhans - QA Homebuyers
These Facebook leads are definitely way better, way higher quality… So far we’re at about $160,000-$170,000 revenue just this month from PPC that’s scheduled to close, which is huge.
- 7.5X return on ad spend
- $230 cost per lead
- $140-160K monthly revenue from Facebook campaigns
- Successfully scaled to multiple new markets
Our Facebook Ads Process
A data-driven strategy designed to boost your visibility on Facebook, improve ad performance, and maximize ROI through targeted audience optimization.
1. Audit & Analysis
Evaluate your ideal motivated seller profiles, study local market conditions and demographics, and identify key targeting opportunities and audience segments.
2. Campaign Creation & Launch
Build targeted audience segments, develop and test compelling ad creative, and set up tracking with conversion optimization.
3. Optimize & Scale
Test and refine ad formats and messaging, optimize audiences based on performance, and scale successful campaigns.
Ongoing: Growth & Expansion
Continuously optimize campaigns with weekly creative updates, monthly performance reviews, quarterly market expansion, and ongoing testing of new Facebook ad features and formats.
Ready to Access Facebook's Hidden Motivated Seller Pipeline?
Schedule a free consultation now to see what facebook can do for you.
Maximize ROI with Facebook Ads campaigns designed for real estate investors, targeting motivated sellers and leveraging local market insights.