Google Ads That Drive Real Estate Deals
We manage Google Ads for real estate investors who want signed contracts, not cold leads. Every campaign is built around motivated seller intent, market data, and hands-on experience in real estate investing.
Our focus is simple. Show up when sellers are actively searching, control cost per contract, and build predictable deal flow that scales.
What Google Ads Are and Why Real Estate Investors Use Them
Google Ads allows you to appear at the top of search results the moment a homeowner decides to sell. For real estate investors, timing matters. When sellers are searching, they are already comparing options and deciding who to contact first.
If your business isn’t visible, those leads go to your competitors who are.
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Immediate Visibility
Appear at the top of search results when motivated sellers are ready to take action. -
High-Intent Leads
Reach homeowners actively searching for solutions, and increase the likelihood of contracts and closed deals. -
Measurable ROI
Campaigns are optimized around cost per qualified lead and cost per contract, not surface-level metrics.
What You Get From Our Google Ads Service
Our Google Ads service is built specifically for real estate investors. Every account is structured to control spend, improve lead quality, and scale profitably.
- Keyword Strategy & Research
We target the exact search terms motivated sellers use when they are ready to sell.
- Data-driven keyword selection focused on seller intent
- Competitive bidding strategies to maximize return on investment
- Negative keyword filtering to reduce wasted spend
- Campaign Architecture & Setup
We structure campaigns to support performance and long-term scalability.
- Situation-specific campaign builds
- Hyper-local targeting down to city and zip code level
- Conversion-focused account structure designed to drive deals
- Ad Copy That Converts
Ads are written to reflect real seller pain points and decision drivers.
- Messaging aligned with motivated seller intent
- Ongoing testing to improve click-through and conversion rates
- Clear calls to action designed to generate qualified leads
- Landing Page Optimization
We focus on turning clicks into scheduled appointments.
- Situation-specific landing page strategy
- Conversion rate optimization
- Form structure and lead quality improvements
- Advanced Targeting and Optimization
Campaigns are adjusted continuously to reach the right sellers at the right time.
- Geographic and demographic targeting
- Ad scheduling based on peak search behavior
- Exclusions to reduce unqualified traffic
- Tracking & ROI Reporting
We measure performance based on outcomes that matter to investors.
- Deal-focused reporting, not vanity metrics
- Transparent ROI dashboards
- Ongoing optimization with regular performance reviews
Results and Case Studies
Overall Performance Metrics:
Client Success Story: Cooper Connelly - Glide Homes
“Since Bateman, we’ve had a lot of traction and a lot of good marketing leads… I think our first month with Bateman, we ended up getting three deals under contract and three deals closed. Since then we have closed several deals every single month through Bateman’s PPC marketing.”
- 6.5X return on ad spend consistently maintained
- 65% appointment rate from PPC leads
- Multiple deals closed monthly from Google Ads
- Predictable pipeline of qualified motivated sellers
Client Success Story: Aaron & Miquella Gaunt - Sellers New Day
“PPC has been hands down our primary source of inbound leads for revenue. We’ve seen fantastic results with Bateman Collective’s PPC strategy.”
- $1.95M annual revenue generated from PPC
- 20% reduction in cost per qualified lead
- Higher conversion rates than previous agencies
- Scaled to multiple markets using PPC success
Client Success Story: Joe Homebuyer Sacramento
“The best team and the best company in the industry is Bateman Collective, and that’s been proven for multiple companies that I know of. It would be really hard to put faith and trust into any other than the very best in the industry.”
- 4X ROAS sustained over 24+ months
- Doubled monthly deal count within first year
- Superior lead quality vs other marketing channels
- Expanded market presence through PPC success
Our Google Ads Process
Our process is built to maximize efficiency, improve lead quality, and scale what works.
1. Audit & Strategy
We review your market, competitors, and existing campaigns to identify wasted spend and missed opportunities.
2. Campaign Build
We launch data-backed campaigns designed around motivated seller intent, with full tracking in place from day one.
3. Test and Optimize
We refine campaigns using real performance data, scaling profitable segments and removing inefficiencies.
Ongoing Scale and Optimization
Weekly optimizations, regular reporting, and strategic reviews keep performance aligned with growth goals.
Ready to Improve Google Ads Performance?
Stop wasting ad spend on leads that do not convert.
Google Ads can be one of the highest ROI channels for real estate investors when managed by specialists who understand seller intent, market behavior, and deal economics.
Google Ads Services FAQs
What types of Google Ads campaigns do you manage?
Campaigns are built around high-intent searches from motivated sellers, including search-based acquisition focused on conversions.
How do you control ad spend and lead quality?
Budgets, keywords, and targeting are actively managed to reduce wasted spend and prioritize cost per qualified lead.
Do you handle tracking and conversion setup?
Yes. Conversion tracking is implemented to measure calls, form submissions, and outcomes tied to campaigns.
How often are Google Ads campaigns optimized?
Campaigns are reviewed and optimized regularly based on performance data, search behavior, and lead quality.
Can Google Ads scale into new markets?
Yes. Campaign structures are designed to expand into additional locations while maintaining performance control.