Tony Mont generated $9 million in assignment fees converting cold call leads at 12.9:1 when the industry averages 50:1, proving proper sales process matters more than lead source. He went all-in on cold calling when everyone else quit and sold his North Carolina wholesale company by fixing qualification systems instead of blaming markets.
Learn Tony’s exact sales process keeping sellers on calls over an hour, how he calculates true marketing ROI across channels, and why starting with cold calling creates better closers than PPC leads. Discover the data-driven underwriting method eliminating guesswork, how to diagnose if problems stem from marketing versus sales versus disposition, and why most wholesale businesses never sell successfully.
Discover how Tony Mont converts cold call leads at 12.9:1 versus the 50:1 industry average through sales process mastery and data-driven underwriting that generated $9 million in assignment fees by fixing qualification systems and going all-in on cold calling when competitors abandoned the channel.
